Marketing Analytics & Demand Optimization Lead

About the Role

Lenovo's Services and Solutions group (SSG) is seeking a strategic, data driven and highly organized Demand Generation, Insights and Optimization Manager to lead our transition from traditional marketing tactics into a fully modern, data-driven demand generation engine. If you love blending creativity with data, refining cross geography processes, and being a force multiplier for marketing performance-this role is for you.

A key aspect of the role includes partnering closely with Sales to define Marketing Qualified Leads/Sales Qualified Lead criteria and conversion goals, enabling seamless handoffs and accelerated revenue impact. You will continuously assess marketing performance, making data-driven optimizations and translating insights into executive-level recommendations. You will develop and operationalize demand generation process frameworks, geo investment plans and geo level execution to ensure consistency and measurable outcomes. You will also serve as a critical connector between Campaigns, Events, Digital, Brand, Product Marketing, and Sales Leadership, fostering collaboration and driving innovation.

Role Responsibilities:

Marketing Optimization

Demand Gen Insights (Data):

• Analyze multi-channel marketing campaign performance (email, digital, events, web) to deliver actionable insights and improve ROI
• Track key funnel metrics-including MQLs, SQLs, conversion rates, pipeline influence, and velocity-to inform marketing tactic optimization
• Build and maintain dashboards using tools like Power BI, DOMO, Qlik, or Tableau to support data-driven decision-making across marketing and sales
• Partner with Geo lead development teams and Marketing Ops to refine lead scoring, attribution models, and performance benchmarks
• Ensure data accuracy and consistency across and manage lead source tracking and troubleshoot discrepancies
• Monitor account-level engagement and pipeline contribution across geographies and segments
• Inform strategic planning by identifying historical trends, performance gaps, and new opportunities

Basic Qualifications

• 7+ years in B2B marketing with deep experience in demand generation or marketing data analytics

Preferred Qualifications

• Proven success building modern demand gen programs from scratch or major transformation
• Proficiency in marketing analytics, attribution, and funnel performance metrics
• Strategic thinker with hands-on execution capability
• Experience with ABM, intent data, and content-led campaigns a strong plus
• Exceptional collaboration and communication skills across functions
• Ability to work in an extremely fast paced environment
• Enjoys shifting priorities, tight timelines, and high visibility projects

The base salary range budgeted for this position is $121,000 - $157,000. Individuals may also be considered for bonuses and/or commissions. Lenovo's various benefits can be found at www.lenovobenefits.com

In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 9/25/2025 - this applies to both internal and external candidates