Marketing Analytics Manager

Description

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.

Job Summary
As a Marketing Analytics Manager, you will lead insights generation, develop analytical frameworks, build dashboards, and partner with cross-functional teams to improve marketing strategies and execution.

You will work closely with marketing and sales teams to understand their goals and roadmap, will proactively build KPIs to measure existing and new campaigns, and uncover and disseminate actionable insights. Your goal will be to build high quality, scalable, automated, and meticulously documented analytics solutions that will shape up business decision-making and marketing strategy.

What you'll do

• Build data model behind new KPI measurement and implement data structure in collaboration with data engineering team;
• Build and automate dashboards by using PowerBI and Azure Cloud services;
• Develop analytical frameworks to solve business problems, create insights, perform detailed analyses, design and measure experiments, develop customer/product segmentations, and utilize models for various business objectives - such as maximizing the share of wallet, lifetime value, and operating profit or sales;
• Create business cases related to brainstorming and researching development of new campaigns to support partners goals and strategies;
• Develop deep understanding for CDW business model, processes, and engagement with business customers;
• Provide ad hoc analysis for deeper understanding of complex business and technology environment;
• Propose and build innovative solutions to business problems via scalable and robust analytics services;
• Follow principles of continuous improvement for operating, communication, and engagement model across analytics team and key stakeholders.

What we expect of you:

• Bachelor's degree and 5+ years of experience in advanced analytics area, business optimization, digital or marketing
• Advanced level experience with BI/visualization tools like Tableau/Power BI
• Advanced experience in object-oriented programing on Python in working environment
• Exposure to Big Data stack environments (EMR, Hadoop, MapReduce, Hive)
• Strong critical thinking
• Advanced SQL knowledge
• Excellent written and verbal communication skills
• Maters degree is a plus
  

We make technology work so people can do great things.

CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.