Principal Product Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

We are seeking a seasoned manager to lead product planning and marketing efforts, contributing to the creation of marketing strategies for new AI solutions within Adobe Experience Manager.

As a strategic leader on the business, you will work closely with multiple cross-functional teams to devise and implement the GTM plans you develop. You will be encouraged to bring clarity and direction in a matrixed org, while aligning teams with different goals and strong opinions around a common vision. We seek a curious and quick learner with a creative problem-solving approach. The ideal candidate will analyze data and customer insights to identify industry trends, market strategies, and go-to-market priorities. Additionally, they will represent our company at industry events and customer meetings. The perfect candidate would be an AI enthusiast with:

• Demonstrated ability to translate AI capabilities into customer value, especially in the context of content and experience management, web performance, personalization, and content optimization.
• Experience marketing AI-powered products or features, including generative AI, predictive analytics, or intelligent automation.
• Ability to craft messaging and positioning for agentic tools that act autonomously or semi-autonomously to drive business outcomes.
• Demonstrated success in educating cross-functional teams (sales, marketing, product) on the strategic importance of solutions powered by AI.
• Familiarity with AI ethics, transparency, and responsible marketing practices in enterprise environments.
• Comfort working with telemetry data, machine learning outputs, and optimization algorithms to inform GTM strategy and product positioning.
• Experience in identifying and highlighting customer use cases involving AI agents that lead to measurable improvements in engagement, conversion, or operational efficiency.
• Collaborated with product management and engineering on market requirements for the solution offering.

• 8+ years of proven experience in B2B product marketing or product management.
• Outstanding written communication skills: capable of condensing complex concepts into concise executive summaries.
• Demonstrated experience supporting enterprise sales teams-building tools, delivering training, and directly influencing deal strategy and execution.
• Success as an internal and external evangelist for product(s) or product line(s) by crafting compelling messages and showcasing the benefits and capabilities.
• Proven leadership with the ability to build consensus and drive decision-making across multiple business units or matrixed organizations.
• Proven track record to think and act strategically while advising a point of view with detailed discovery and analysis of relevant data.
• Knowledge of Adobe Experience Cloud or marketing solutions is desirable.
• Familiarity with Content Management Systems, Generative AI, and/or associated technologies is a plus.
• Preferred: Advanced degree or equivalent experience.
• Experience with enterprise software business models and strategies.
• 25% travel.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.