VP, Marketing

For over 75 years Global Industrial has been an industry leader providing private label and national brand name industrial equipment and supplies to businesses throughout North America.We carry thousands of products in a breadth of product categories ranging from storage & shelving, safety & security, material handling, janitorial maintenance, HVAC, and furniture. Our products are sold omnichannel through e-commerce, e-procurement, and catalogs and through our dedicated sales associates. We take pride in being able to deliver on our promise of "We can supply that." While Global Industrial might not be a household name you know, our customers include the brand names you do know, ranging from small companies to Fortune 100 corporations, government institutions and public sectors.

At Global Industrial, Marketing is pivotal to positioning, promoting and delivering on our mission and brand promise. The Vice President of Marketing is responsible for translating the overall business strategy into integrated marketing plans, campaigns, and deliverables; and develops the team's vision, goals, strategies, budgets, and processes, in alignment with the greater business goals. Additionally, the VP, Marketing works with internal cross-functional teams and external agency partners to execute short-term and long-term business plans. This position plans and directs marketing functions, including product marketing, creative services, digital, sales support, brand, and sports sponsorships.

• Leads the Company's marketing objectives, strategies, and programs ensuring alignment with the Company's goals and objectives.
• Demonstrated understanding of both B2C and B2B go-to-market approaches.
• Establishes the strategic vision and execution of marketing campaigns across various platforms within creative services, digital marketing, sales support, brand marketing and product marketing.
• Develops a marketing budget following organizational goals and provides budgetary oversight and control to marketing initiatives.
• Identifies, establishes and evaluates relationships with key agencies, partners and external programs.
• Builds and develops a high performing team and uncovers areas for improvements and efficiency.
• Implement metrics and KPIs to continually improve and measure the effectiveness of marketing programs, tactics, and strategy.
• Directs customer segmentation data collection, analysis, and interpretation for marketing programs.
• Collaborate with the Sales department to align sales and marketing strategies.
• Develop an integrated marketing calendar as a central point for cross-functional collaboration.

• Excellent communication and interpersonal skills.
• Intimate understanding of traditional and digital marketing channels and B2B and B2C.
• Ability to build lasting relationships with customers and internal teams.
• Ability to think creatively and innovatively.
• Proven experience in strategic planning, forecasting, and developing and implementing marketing strategies to realize success.
• A demonstrated understanding of high-quality design and layout for print and electronic media.
• A demonstrated ability to guide the design, implementation and execution of marketing automation including Salesforce CRM and Marketing Cloud.

• Required Education: Bachelor's Degree
• Field of study: Marketing, Communications, or related
• Preferred Education: Master's Degree
• Work Experience: 9 or more years

The pay range for this position will be 240,000 to 280,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.

Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.