Manager, Global Brand Marketing (Digital Experiences, Hot Wheels)

CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Want to help drive the #1 Selling Toy in the World?

An iconic brand for over 50 years, Hot Wheels partners with everyone from world class auto manufacturers, to the top entertainment franchises, to global gaming powerhouses, to the hottest car culture icons.

The Opportunity:

Hot Wheels is hiring aBrand Marketing Managerto work on the Global Brand Team (GBT).The GBT is responsible for the global brand strategy as well as development of the global product line and marketing assets, and this role focuses on brand strategy & consumer marketing.

The Brand Manager will work together with Mattel's Future Lab team to lead the growth and brand awareness of a collector-focused app, develop and execute marketing strategies that drive user acquisition, engagement, and retention.

What Your Impact Will Be:

• Develop and implement marketing strategies that integrates app into a holistic HW fan ecosystem

• Ensure accurate and consistent representation of the Hot Wheels brand within the Speedway app experience.

• Serve as the brand voice in shaping the Hot Wheels collector journey and drive retention through compelling in-app engagement strategies.

• Integrate the app seamlessly into key brand initiatives to enhance campaign impact and visibility.

• Lead cross-functional coordination with GBT Product and Mattel Creations teams to leverage the app as a strategic marketing platform.

• Maintain a steady cadence of fresh, engaging Hot Wheels content and marketing programs within the app to sustain user interest and excitement.

• Partner with the IMC and Performance Marketing/Media Buying teams to develop and deploy promotional assets that amplify key initiatives - including content creation and social media strategies to bolster community growth and brand affinity. Partner with influencers on co-marketing opportunities.

• Align performance marketing efforts with the Hot Wheels target audience by coordinating with the MDS team.

• Collaborate with the Senior Product Manager to analyze in-app feature performance, user engagement, and progression from Auto Enthusiasts to dedicated Hot Wheels Collectors.

• Work closely with Mattel Creations to ensure collector ecosystems like RLC are fully integrated into the Speedway app, enhancing the overall collector experience.

• Lead market and competitor analysis to inform strategy.

• Develop cross-marketing opportunities with OEMs and additional partners; work with Licensing on creating a seamless communication process with partners

What We're Looking For:

• Bachelor's degree in Marketing, Business Administration, Communications or a related field, or equivalent experience.

• 5+ years of experience in brand management or marketing roles-ideally with a track record of launching or scaling digital/mobile platforms.

• Demonstrated experience driving user acquisition, engagement and retention for an app or digital property, using data-driven performance marketing tactics.

• Experience working in a matrixed organization, including leading and coordinating with product teams, creative, performance marketing/media buying, licensing and external partners (e.g., influencers, OEMs).

• Proven ability to develop compelling in-app content and marketing assets-social, CRM, e-commerce-and to integrate those seamlessly into broader brand campaigns.

• Comfortable with marketing and analytics tools (e.g., Google Analytics, CRM platforms), and advanced skills in PowerPoint, Excel and other MS Office applications.

Personal Attributes Required:

• Strong written/verbal communication; confident presenting to senior stakeholders and large groups.

• Highly organized, detail-oriented, with a demonstrated ability to manage multiple, fast-moving initiatives on tight timelines.

• Genuine enthusiasm for Hot Wheels, automotive culture and collector communities; ability to serve as "brand voice" within a specialized fan ecosystem.

• A self-starter who stays curious, embraces challenges, and continuously looks for new ways to delight users and strengthen the brand.

The annual base salary range for this position is between $103,000 and 153,000.

**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate's work location, skills and experience.Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don't meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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