Associate Product Manager, Global Primary Knees (Memphis, TN) Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living. Reporting to a Senior Product Manager, this role has global marketing responsibility for the global primary knee portfolio. The Global Marketing manager is responsible for developing and ensuring execution of all aspects of the global product strategy for the primary knees segment. Responsibilities include developing global product strategy & execution plan, portfolio life cycle management & exit strategies, pricing, product positioning, driving product launches, competitive analysis, KOL development, market research, publications, forecasting, budgeting, and market shaping activities. Emphasis on creating relevant marketing message and the tools for downstream marketing to use. The Global Associate Product Manager will be the marketing leader working in collaboration with downstream partners on developing downstream programs to support the worldwide S+N commercial organization. Team leadership involves creating and encouraging a team culture, one that supports and promotes collaboration with the other cross functional teams to ensure an aligned commercial approach. What will you be doing?
- Development of strategy and yearly aligned business plans for their segment, including portfolio Life Cycle strategy - validate through VOC activities and alignment with regions
- Manage WW surgeon consultants & and assist with innovation and advisory boards
- Assists senior management with the assessment of new and innovative technologies, business partnerships, acquisitions and any other related business ventures that fit within the assigned segment or product platform.
- Work with cross functional team to ensure all aspects of a successful product launch including pricing, portfolio mix shift & product exit strategies, forecasting, launch materials, sales training, claims development, etc are aligned and to time plan
- Initial launch implementation and hand off to the regions
- Partner with the supply team on NPD forecast, build plans and set cadence
- Review of global capex and forecasting & lead communication from supply to regional teams.
- Commercial/marketing activities for their products
- Lead the creation of marketing literature for their portfolio: Include surgical techniques, sales sheets, surgeon facing marketing, digital campaigns, etc.
- Liaise with medical education on customer education plans
- Liaise with sales training with sales force education package including any train the trainer activities with local sales teams or regional/country marketing teams.
- Partner with clinical team for evidence & research needs
- Face to face customer visits and selling in top strategic countries
- Lead the centris/needs assessment process
- Deep market knowledge.
- Ongoing insights and interactions with markets and customers.
- Be the expert in their field, through market research, clinical papers, conference attendance, KOL discussions
What will you need to be successful?
- Education: B.S. degree required
- 0-2+ years of marketing experience with experience specific to medical device marketing.Prior orthopedic and/or marketing experience preferred.
- Demonstrated ability to develop and execute a business/franchise strategy.
- Experience managing product P&L.
- Experience with managing key opinion leader forums, requiring excellent facilitation skills.
You Unlimited. We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.
- Inclusion: Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/)
- Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement
- Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
- Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
- Flexibility: Hybrid Work Model (For most professional roles)
- Training: Hands-On, Team-Customized, Mentorship
- Extra Perks: Discounts on fitness clubs, travel and more!
Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
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