Associate Manager, Social Media

Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

• Join a powerhouse team of consumer-centric, business-building marketers passionate about food and culture.

• Drive meaningful consumer connections by shaping how our brands lead social conversations.

• Fuse creativity, data, and cultural trends to set new industry benchmarks.

• Pioneer innovative content and community initiatives that spark genuine engagement and loyalty.

• Execute social strategies across multiple brands, tailoring content and community management to each platform and audience.

• Create and oversee production of original, culturally relevant social content; manage editorial calendars balancing planned campaigns with real-time moments.

• Build and nurture vibrant online communities, monitoring conversations and safeguarding brand reputation with empathy and agility.

• Use social listening tools to surface trends, sentiment, and competitive insights; translate data into actionable content and campaign recommendations.

• Analyze performance metrics to track success, uncover opportunities, and optimize campaigns for continuous improvement; present clear insights to stakeholders.

• Stay ahead of social trends and emerging platforms; champion social innovation and inspire teams to push creative and strategic boundaries.

• Cross-functional teams in Marketing, Consumer Engagement, Media, PR, and agency partners to design and activate content and community initiatives.

• Internal content creators, external agencies, and influencers to produce high-impact social content.

• Analytics and performance teams to align on metrics, review results, and drive optimization.

• Bachelor's Degree required.

• Minimum 3 years of social media management experience across multiple brands, with expertise in content creation, community management, social listening, and analytics.

• Highly creative storyteller with proven ability to develop impactful social content using in-house resources and external creators, including UGC.

• Proficiency with social management platforms (Sprout Social, Hootsuite, Sprinklr) and content creation tools.

• Data-driven decision maker who balances strategic planning with hands-on execution.

• Excellent communication and presentation skills, with the ability to influence cross-functionally and present insights with impact.

• Comfort working in fast-paced, collaborative environments that encourage innovation and experimentation.

• Experience managing influencer partnerships and integrating them into cohesive social strategies.

• 5+ years experience in social media management

• Experience in the consumer packaged goods (CPG) sector or consumer marketing.

• Familiarity with paid social media advertising and budget management.

• Hands-on video production and editing skills for short-form social content.

• Deep understanding of emerging platforms such as TikTok, Snapchat, or Twitch.

• Certifications in social media marketing or analytics tools.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.