Customer Advocacy Manager

Customer Advocacy Manager

We're seeking an experiencedCustomer Advocacy Managerwith a strong background indata management, AI, and enterprise SaaSto help elevate the voice of our customers through impactful storytelling and strategic event participation.

The ideal candidate is passionate about customer success, has sharp marketing instincts, and brings the operational rigor needed to consistently deliver high-quality results. This role is critical to building credibility, deepening engagement and showcasing customer impact across key channels.

You'll report to theSenior Director of Customer Advocacyand be part of our dynamicGlobal Marketingorganization.

Key Responsibilities

As Customer Advocacy Manager, you will:

• Develop and nurture relationships with strategic customers and their account teams to identify advocacy opportunities.

• Own the end-to-end asset process-from identifying and securing customer participants through production, approvals and publication-while partnering with content specialists to develop the stories and deliverables.

• Lead customer sourcing efforts for executive summits, global webinars, and other flagship events.

• Partner cross-functionally with sales, product marketing, corporate communications and other teams to align advocacy efforts with strategic business priorities.

• Apply sound judgment and marketing acumen to elevate the customer experience and grow advocacy organically.

• Maintain accurate tracking and reporting of activities and impact using Salesforce, ReferenceEdge and internal dashboards.

Preferred Experience and Skills

• 8+ years in customer marketing, customer reference programs or cross-functional enterprise marketing roles.

• Clear, confident communicator with a customer-first mindset.

• Proven ability to manage multiple projects simultaneously, with strong organizational and time management skills.

• Demonstrated experience producing high-quality marketing content and stories.

• Familiarity with customer programs, media placement or campaign strategy is a plus.

• Experience with ReferenceEdge a plus!

• Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
• Flexible time-off policy and hybrid working practices
• Equity opportunities and an employee stock purchase program (ESPP)
• Comprehensive Mental Health and Employee Assistance Program (EAP) benefit

Our DATA values are our north star and we are passionate about building and delivering solutions that accelerate data innovations. At Informatica, our employees are our greatest competitive advantage. So, if your experience aligns but doesn't exactly match every qualification, apply anyway. You may be exactly who we need to fuel our future with innovative ideas and a thriving culture.

Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We pioneered the Informatica Intelligent Data Management Cloud that manages data across any multi-cloud, hybrid system, democratizing data to advance business strategies. Customers in approximately 100 countries and more than 80 of the Fortune 100 rely on Informatica. www.informatica.com. Connect with LinkedIn, X, and Facebook. Informatica. Where data and AI come to life.