Retiree Health Marketing Manager-Virtual

Do you have a unique ability to transform business needs and data insights into strategic marketing initiatives?

Amazing Opportunity and Great Place to Work!

Our story

At Alight, we believe a company's success starts with its people. At our core, we Champion People, help our colleagues Grow with Purpose and true to our name we encourage colleagues to "Be Alight."

Our Values:

Champion People - be empathetic and help create a place where everyone belongs.

Grow with purpose - Be inspired by our higher calling of improving lives.

Be Alight - act with integrity, be real and empower others.

It's why we're so driven to connect passion with purpose. Alight helps clients gain a benefits advantage while building a healthy and financially secure workforce by unifying the benefits ecosystem across health, wealth, wellbeing, absence management and navigation.

With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Alight is the perfect place to put your passion to work.

Join our team if you Champion People, want to Grow with Purpose through acting with integrity and if you embody the meaning of Be Alight.

Learn more at careers.alight.com.

About the Role

Become a part of our industry-leading Retiree Health Marketing Strategy team. You will be responsible for developing scalable consumer-focused campaign strategies to promote our products and services. As a key member, your role will involve driving ongoing engagement and benefits for consumers.

Responsibilities

• Developing and implementing marketing strategies to promote retiree health insurance plans and services.
• Evaluating and optimizing marketing tactics to drive engagement and enrollment in retiree health plans. The ideal candidate should have extensive experience in using market research, marketing metrics, and program analytics.
• Building and maintaining relationships with key stakeholders, such as insurance providers, brokers, and employer groups. A unique ability to transform business needs and data insights into strategic marketing initiatives.
• Collaborating with Renewal Executives and Client Leader to prepare renewal. This includes gauging pulse of key stakeholders and decision-makers to expand or upsell current solution offerings
• Identifying ways to create brand awareness, and partner with the Creative Marketing team. Ensuring the Retiree Health and Alight brands are reflected and represented in programs.
• Managing the day-to-day responsibilities for client-facing Transitions, Age-in/Retire-in, Member Services, and Retail Engagement programs.
• Building and refining the ways the organization engages potential and existing B2C and retail customers by exploring and leveraging traditional, innovative strategies.
• Representing team in cross-functional initiatives that have impact throughout the retiree lifecycle.
• Utilizing your extensive experience focused on the needs of Retirees. The right candidate understands personal behaviors, organizational and industry insights, to develop a true "lifecycle" Marketing value proposition.
• Partnering with the leaders of the Retiree Health Marketing team. Continuing its evolution from delivering "one-off" solutions to an omni-channel, automated, data-driven and rules-based scalable offer.

Requirements

• Have experience in insurance and retiree industry over ten years. Specifically, those with exposure to employer-driven, affinity partnership, and retail-focused products and services. The ideal candidate will have client-facing, client-team partnering, and client-consultative experience.
• Manage multiple bodies of work with different Marketing objectives with an eye toward identifying commonalities and scalable delivery opportunities.
• Have a proven track record in delivering retiree wellness content. This should be backed using data, anecdotes, research, and other evidence to achieve measurable outcomes.
• Demonstrate ability to manage multiple bodies of work with different Marketing objectives with an eye toward identifying commonalities and scalable delivery opportunities.
• Display thorough understanding of the complexities, nuances and layers of the business-to-business-to-consumer (B2B2C) business model.
• Have excelled experience building and gaining internal buy-in for programs from strategy to execution to refinement.
• Exhibit model of being a dedicated individual to advocate for consumers. The ideal candidate will champion consumer interests and forge meaningful connections through their work.
• Have bachelor's in marketing, advertising, communication, business or other related field.
• Demonstrate excellence in written and verbal communication skills.

Alight requires all virtual interviews to be conducted on video.

Flexible Working

So that you can be your best at work and home, we consider flexible working arrangements wherever possible. Alight has been a leader in the flexible workspace and "Top 100 Company for Remote Jobs" 5 years in a row.

Benefits

We offer programs and plans for a healthy mind, body, wallet and life because it's important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as several voluntary benefit options.

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight's employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Our commitment to Inclusion

We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful.

At Alight, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.

As part of this commitment, Alight will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.If reasonable accommodation is needed, please contact alightcareers@alight.com.

Authorization to work in the Employing Country

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Salary Pay Range

Minimum :

Maximum :

Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate's experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit: Wellbeing and Benefits Selector Page - Alight

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.