Commercial Email Marketing Manager

WHAT YOU DO AT AMD CHANGES EVERYTHING

We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences - the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world's most important challenges. We strive for execution excellence while being direct, humble, collaborative, and inclusive of diverse perspectives.

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THE ROLE

The Commercial Email Marketing Manager is responsible for developing and executing email marketing strategies to support commercial customers throughout their entire customer journey with AMD.

KEY RESPONSIBILITIES

Strategy & Planning
Develop and implement email marketing strategies to support the 3 main stages of commercial customers

• Pre-sale: customer-centric awareness messaging to core audience
• Pipeline: nurture program with consideration content driving contact acquisition and digital pipeline
• Post-sale: customer-centric messaging driving loyalty and advocacy

This includes identifying and segmenting target audiences, setting campaign objectives, and defining KPIs.
Influence and recommend email strategy for event amplification (pre-and post-show format).

Own and manage annual commercial email marketing calendar for DC & Client BUs

Content Creation & Curation

• Write or source writing of engaging email copy, subject lines, and calls to action, ensuring they are aligned with tone of voice, QA standards and best practices.
• When email content is sourced from internal stakeholders, influence stakeholders to ensure alignment with tone of voice, QA standards and best practices.
• Collaborate closely with the internal studio team to design engaging email templates and get all necessary imagery for every email campaign. Influence the usage of creative automation platform (Bannerflow) to accelerate production.
• Handle approval of legal or SME stakeholder if appropriate

Email Campaign Execution:

Execute end-to-end email campaigns, including crafting/sourcing compelling content, designing engaging email templates in Marketo, and managing email audiences. Support Ad Hoc email activities such as Product launches, sales plays, etc.

Performance Analysis & Optimization

• Track, analyze, and report on email campaign performance, focus on engagement (uCTO) versus core audience.
• Establish internal Benchmarks aligned with past performance and industry recommendations and define success metrics for individual campaigns
• Own core audience criteria, refreshing as appropriate.
• Identify areas for improvement in email campaigns and implement strategies to optimize performance, including A/B testing different elements (sender, subject, copy, CTA).
• Influence Data & Analytics Marketing team to report Email Marketing contribution to marketing successes and ROI measurement

Collaboration

Collaborate with other teams, such as content marketing, design, BU, brand, digital, and sales, to ensure alignment to business priorities and consistency in messaging. Partner with Digital Team and WoolfHodson to:

• Supplement audience data, optimize segmentation, and generate insights to inform future strategies
• Work in collaboration with the digital team to optimize and expand amd.com Communication Preferences page

Compliance

Ensure all email marketing activities comply with relevant regulations and best practices, such as GDPR and CAN-SPAM.

Staying Current
Keep up-to-date with the latest email marketing trends, technologies, and best practices.

PREFERRED EXPERIENCE

• Progressive experience in B2B email marketing or demand generation.
• Proficiency with Marketo marketing automation platform and SFDC.
• Strong analytical skills and experience with campaign performance reporting.
• Excellent written communication and project management skills.
• Experience with ABX platform (Demandbase, 6Sense) preferred.

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Benefits offered are described: AMD benefits at a glance.

AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants' needs under the respective laws throughout all stages of the recruitment and selection process.