Marketing Manager

We want a growth-minded, results-driven strategist who's ready to take full ownership of marketing performance. This is a high-impact, in-person role based in Iron Station NC / Dallas, NC, where your leadership, ideas, and execution will directly fuel our expansion.

If you've been stuck managing someone else's playbook or feel underutilized in a remote job where you never see the results, this is your chance to lead, innovate, and build something meaningful with a hands-on team.

What You'll Get Here

• Real Ownership: You're not here to follow orders you're here to lead the marketing strategy and be the go-to person for growth.
• Visibility & Impact: Work in person with our leadership team and sales staff. When you create a win, you'll see it play out in real time.
• A Strong Base to Build On: We already work with a solid digital marketing agency but even the best partners need to be managed, challenged, and pushed to perform. That's where you come in.
• Creative Freedom: Want to test new referral incentives? Build out a canvassing program? Launch events? You'll have the support and budget to make it happen.
• Leadership Opportunity: Our Business Development Manager will look to you for accountability and direction. You'll help shape their success too.
• Innovative Outreach: We're launching a program to offer free sales training to other local service companies to grow our referral network and you'll lead that outreach. You'll own the strategy, promotion, and recruiting (with a $3K/event budget).

What You'll Do

• Own all lead-generation channels: FB Ads, PPC, LSA, SEO, community events, referral campaigns, and more
• Optimize performance weekly across platforms like Google Analytics, CRM, YouTube, Meta, and lead aggregators
• Track and report key metrics: cost per booked appointment, lead-to-sale conversion, ROAS
• Manage vendors and keep all marketing partners accountable to performance and deadlines
• Build and promote community referral and training events
• Organize our marketing media, ensure content is on-brand and on-strategy, and support a fast-moving team
• Keep our Founder out of marketing by owning the function top to bottom

What Makes You a Fit

• You've managed $1M+ in annual marketing budgets
• You've marketed for a local service or home repair business
• You're analytical, confident, and results-obsessed
• You're not afraid to lead vendors, teammates, and external partners
• You're a creative executor who thrives in an environment of freedom, accountability, and action
• You live near Dallas, NC or Iron Station and are ready for an on-site, in-person leadership role