Senior Manager, Sales Programs

Where Data Does More. Join the Snowflake team.

The Snowflake Enablement Team is growing, and we are looking for a highly motivated and experienced Sales Program Senior Manager to join us. A Snowflake Sales Program is a targeted field activation program focused on solving specific revenue problems with targeted content, enablement, marketing campaigns, metrics, compensation (where applicable), and overall white glove support. It is a key lever to drive adoption of new products, take down specific competitors, or respond to market conditions.

This role will be instrumental in driving growth by designing, coordinating, and executing highly targeted Sales Programs across our Go-To-Market (GTM) organization. You will be a critical bridge between various GTM teams, ensuring alignment and maximizing the impact of our Sales Programs.
This concept is in its infancy and we are looking for a builder with an eye towards scale and efficiency to join us! We want someone who is able to

• Build a framework to replicate the Sales Program motion at scale. Have an eye towards frameworks, repeatable processes, and engagement models to deliver a successful way to activate the field

• Design, develop, and launch scalable Sales Programs and sales plays, aligned with GTM strategies and business priorities

• Collaborate cross-functionally with Sales Leadership, Marketing, Product, Sales Operations, and other Enablement teams to ensure seamless execution of Sales Programs

• Be an expert orchestrator - managing the end-to-end lifecycle of a Sales Program, from concept and planning to launch, execution, and post-program analysis.

• Develop comprehensive program plans, including objectives, target audiences, content requirements, training needs, and success metrics

• Coordinate the creation and delivery of enablement assets and training materials to support Sales Programs (e.g., battlecards, messaging guides, playbooks, sales decks).

• Monitor and track program performance, providing regular updates and insights to stakeholders

• Identify areas for improvement and optimize Sales Program effectiveness through continuous feedback and analysis

• Stay informed of industry best practices and emerging trends in sales enablement and program management

• 10+ years of experience in sales enablement, program management, sales operations, or a related field within a fast-paced, high-growth technology company.

• Demonstrated experience designing, launching, and managing successful sales programs or sales plays.

• A background in Product Marketing &/or Enablement is ideal for this role

• Strong understanding of sales methodologies, GTM strategies, and the sales lifecycle.

• Proven ability to work cross-functionally and build strong relationships with diverse stakeholders.

• Excellent project management skills with the ability to manage multiple priorities simultaneously.

• Exceptional communication (written and verbal), presentation, and interpersonal skills.

• Data-driven mindset with the ability to analyze program performance and extract actionable insights.

• Proficiency with CRM systems (e.g., Salesforce) and sales enablement platforms.

• Bachelor's degree or equivalent practical experience. MBA Preferred.

At Snowflake, you'll be part of a rapidly growing company that is transforming the data landscape. You'll have the opportunity to significantly impact our sales performance and collaborate with a talented and passionate team. We offer a dynamic work environment, competitive compensation, and opportunities for professional growth.

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $154,000 - $215,200.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.