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Broker Development and Engagement Specialist

Blue Cross and Blue Shield of Kansas City
parental leave, paid time off, paid holidays, tuition reimbursement, 401(k), employee discount
United States, Missouri, Kansas City
1400 Baltimore Avenue (Show on map)
Aug 04, 2025
Guided by our core values and commitment to your success, we provide health, financial and lifestyle benefits to ensure a best-in-class employee experience. Some of our offerings include:
  • Highly competitive total rewards package, including comprehensive medical, dental and vision benefits as well as a 401(k) plan that both the employee and employer contribute
  • Annual incentive bonus plan based on company achievement of goals
  • Time away from work including paid holidays, paid time off and volunteer time off
  • Professional development courses, mentorship opportunities, and tuition reimbursement program
  • Paid parental leave and adoption leave with adoption financial assistance
  • Employee discount program
Job Description Summary: The Broker Development and Engagement Specialist will oversee and support Blue KC's broker relationships across Medicare Supplement, Short-Term Plans, Dental, and ACA plans. The ideal candidate will also play a key role in agent and call center training, develop and execute commercial age-in strategies, and supervise call center operations to ensure excellent service delivery and compliance. This role requires strong communication skills, industry knowledge, and a proactive approach to supporting sales growth and operational excellence. Job Description

Broker Development & Engagement:

  • Serve as the primary point of contact for brokers offering Medicare Supplement, short-term, dental, and ACA plans.
  • Provide ongoing support to brokers regarding product information, enrollment processes, compliance requirements, and best practices.
  • Facilitate broker onboarding, education, and ongoing training to ensure product understanding and adherence to regulations.
  • Assist brokers with submissions, policy questions, and issues resolution.
  • Initiates submissions for broker communications in relevant topics.
  • Leads Broker engagement for all Individual lines of business and manages end to end planning for broker rollouts and engagements.
  • Recruits and trains broker partners to sell Blue KC individual products, including onsite and virtual training at broker offices.
  • Collaborates across the enterprise to share competitive landscape from the broker lens to influence product design and pricing for Medicare and Individual offerings.
  • Executes broker engagement strategy set forth by leadership.
  • Establishes, cultivates and manages relationships with brokers, group executives, and members to help execute plans to ensure we are working collaboratively to meet common objectives.
  • Responsible for project management, process improvement, establishing policy and procedures (including SOP's), new product roll-out, coordination and delivery of marketing materials, and troubleshooting departmental issues that leads to improved sales productivity and efficiency in the broker channel.

Agent & Call Center Training Support:

  • Develop and deliver training programs for agents and call center staff on product features, sales techniques, compliance, and systems.
  • Coordinate training schedules, materials, and assessments to enhance team performance.
  • Monitor training effectiveness and continuously improve content and delivery methods.
  • Manages and maintains enrollment systems and quoting tools and submits annual sales requirements to IT business partners.

Commercial Age-In Strategy:

  • Develop and execute strategies targeting specific segments to maximize market penetration and sales opportunities.
  • Analyze market data and trends to identify growth areas and tailor messaging accordingly.
  • Collaborate with marketing and sales teams to implement age-in strategies effectively.
  • Engage Large Group Customer Success Managers and key broker partners to drive execution of age-in strategy set forth by leadership.

Call Center Oversight:

  • Supervise call center operations related to Medicare, dental, ACA, and short-term plans to ensure quality, compliance, and customer satisfaction.
  • Monitor call metrics, handle escalations, and implement process improvements.
  • Ensure call center staff are well-trained, knowledgeable, and compliant with regulatory standards.
  • Reports monthly metrics to manager.
  • Engages in sales training and certification around our individual sales portfolio.

Compliance & Reporting:

  • Ensure all activities adhere to industry regulations and company policies.
  • Prepare reports on broker performance, training outcomes, call center metrics, and strategic initiatives.

Minimum Qualifications

  • Bachelor's degree in Business, Healthcare Administration, or related field
  • 3+ years of experience in sales, relationship management, call center supervision, or related roles.
  • Extensive knowledge of Medicare, ACA, dental, and short-term health plans.
  • Strong understanding of insurance regulations and compliance requirements.
  • Excellent communication, training, and relationship management skills.
  • Proven ability to analyze market data and develop strategic initiatives.
  • Experience with CRM and call center management systems is a plus.
  • Active Missouri and Kansas Insurance Licenses in Life and Health.
  • Active certifications meeting state, federal, and Blue KC certification requirements in applicable LOBs.
  • Proficiency in Microsoft Office Suite, Dynamics (or other CRM), and Outlook

Preferred Qualifications

  • Intermediate skill in Excel, MS Office, PPT, PowerBI

Blue Cross and Blue Shield of Kansas City is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

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