Senior Web Experience Manager

Position Overview:The Senior Web Experience Manager serves as the conductor of our customer-journey orchestra: the single point of accountability who transforms pillar content and campaign assets across our six solution workflows into one cohesive, conversion-ready experience. Reporting through Brand for narrative cohesion-but sharing full-funnel KPIs with Growth-you establish the visual-story framework that every asset must follow, from the very first ad or social post to workflow pages, persona-tailored product views, and the final "Request Demo" hand-raiser. While you won't design every ad yourself, you direct and approve the creative language, layouts, and interaction patterns so that paid, web, email, and in-product moments all ladder up to the same look, feel, and call-to-action hierarchy. By mapping the exact paths librarians, curriculum leads, and tech directors should take-and embedding AI-powered personalization and CRO test plans along the way-you turn scattered assets into a friction-free, insight-driven journey that systematically lifts site-to-MQL conversion, accelerates MQL-to-SQL velocity, and converts high-intent traffic into predictable pipeline.

Responsibilities

• Web & Landing Page Optimization
  
  
  
  • Own the CRO roadmap across FollettSoftware.com, running A/B and multivariate tests.
  • Partner with development on component design and implementation in Figma and HubSpot CMS.
  • Deliver and iterate on personalized web experiences using AI-powered tools (e.g., dynamic CTAs, predictive chat).
  
  
  
  
• Campaign Journey Design
  
  
  
  • Lead the end-to-end customer journey from ad to demo across six strategic campaign workflows.
  • Map pathways for key personas (librarians, curriculum leaders, tech directors, etc.) across campaign assets, pages, and products.
  • Align cross-functional campaign sequencing and narrative with Brand and Demand teams.
  • Email & Lifecycle Design
  • Partner on modular email template design and testing across lifecycle stages.
  • Use insights from engagement metrics to improve nurture flow and message timing.
  
  
  
  

Qualifications:

• Bachelor's degree in Marketing, UX Design, or a related field preferred.
• Years of Experience: 4-6+ years in digital marketing, UX, or web optimization roles in B2B or SaaS environments.
• Required Skills: Advanced proficiency in Figma, HubSpot CMS, Adobe Creative Suite
• Deep understanding of UX design principles, responsive design, and conversion optimization
• Familiarity with HTML/CSS and component-based design systems
• Strong command of GA4, A/B Testing platforms ( eg Google Optimize, VWO) and dashboard tools like Looker or Tableau
• Experience with AI-driven personalization or dynamic content platforms
• Exceptional collaboration and communication skills across creative, technical, and business teams