Senior Social Strategist

About the Role

Senior Social Strategists develop the social strategy on a robust CPG account developing strategic approaches for achieving maximum impact of the overarching brand story. Senior Social Strategists have a strong understanding of social platforms, taking an active role in all aspects of a social project - identifying brands' issues, running the competitive benchmark, forming the recommendation, building the architecture of programs, defining the drivers of performance and the KPI's framework. Strategists advocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results.

What You'll Do

• Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category, etc.)
• Analyze available insights and define overall strategy in terms of Distribution and Amplification. (May include competitive analysis.) Select platform and define role and objective of each one in the global plan
• Define content amplification principles including segmentation and contextualization approach
• Map all distribution segments per platform and associate budget needed based on KPI/objectives
• Recommend the format and placement to be leveraged based on the objectives of the campaign taking into consideration the budget limitation
• Define the right advertising pressure to put in place to achieve the goals taking into consideration the budget limitation
• Define the general tagging strategy, based on client requirements, including conversion tracking, page level conversion rate (funnel conversion), and re-engagement of people that did not convert with specific messages based on their last stage in the conversion funnel
• Define the general approach to custom targeting by identifying the data available that can be leveraged to develop unique targeting based on client knowledge/databases
• As with any other digital acquisition/retention channel, social permits to precisely measure response rates, and easily test which formats, and creative options, drive the best returns. Integrate in their strategies A/B testing and messaging matrix based on multiple targeting
• Prepare/present necessary reporting for client/agency senior stakeholder distribution, based on drivers of performance and the KPI's framework designed in its strategy
• Responsible of evaluation of execution resources needed and of drafting budget

What You'll Need

• 3-5 years experience in social marketing, with proven examples of strategies developed within the social media space
• Understands client's business and can connect business challenges and social strategy/tactics
• Expert in understanding of social media and established understanding of the wider digital communications landscape
• Passionate about quickly evolving digital/social media environment with a strong point of view to share with clients and colleagues
• Research skills, with the ability to generate data-based insights to weave into the strategy process
• Eye for innovation and next emerging platform or partner to consider as part of social strategy results
• Superior communication, organizational, and time management skills
• Applying social/digital media in your own life - please include links to your relevant social media spaces if applicable
• Previous experience in social oriented agency preferred

How We'll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.