Senior Marketing Communications Specialist

The Senior Marketing Communications Specialist is responsible for leading the strategy, development and implementation of marketing communications initiatives in support of the global sales team. This role will include managing a variety of marketing communications efforts including literature development, digital marketing, videos, advertising and tradeshows. You'll be responsible for creating compelling communications programs for product launches and ongoing campaigns that support strategic business initiatives. Strong business and creative writing skills are essential for this position. Additionally, the Senior Marketing Communications Specialist will contribute to the continuous improvement of Marcom processes.

This is a hybrid role that requires 3 days in-office out of our Mentor, OH HQ.

• Works closely with cross functional teams, external vendors and STERIS counterparts to drive successful marketing communications projects, ensuring seamless execution and alignment with strategic goals. These include but are not limited to: advertising and press releases, sales collateral, direct marketing, PowerPoint presentations, newsletters, website and intranet, video development, exhibit design, and promotional programs.
• Acts as strategic partner to Product Management and STERIS counterparts, providing guidance and critical review on content / collateral development as well as setting project priority to ensure the team executes against necessary timelines.
• Tracks and reports on key performance metrics and adjusts strategies as needed to achieve marketing goals.
• Integrates and applies sales and marketing strategies to drive business growth, leveraging a deep understanding of market dynamics.
• Provides innovative creative direction and strategic communications ideas for webpage development, social media, SEO, and paid search, enhancing user experience and engagement.
• Stays ahead of current industry market trends and opportunities, measuring the effectiveness of current programs and recommending actionable insights to drive continuous improvement and innovation.
• Collaborates with designers and cross-functional teams to develop visually appealing marketing materials, including digital (banners, thumbnails), visual, photography, video development, and special projects.
• Maintains strong relationships with internal teams and external partners to ensure consistent messaging and branding across digital channels, maintaining a cohesive brand identity.
• Domestic travel up to 10%

Required:

• BA or BS in Marketing, Communications, or a related field
• Minimum 5 years marketing communications experience
• Minimum 5 years copywriting experience
• Demonstrated experience leading marketing communications projects in support of commercial strategy
• Demonstrated business and creative writing proficiency

Preferred:

• 7+ years of marketing communications experience
• Experience with B2B marketing
• Experience within the medical device industry

Other:

• Quick learner that is comfortable with learning new software and platforms
• Adept at managing high volume, complexity, fluidity & ambiguity while maintaining professional poise and delivering on commitments.
• Supreme collaborator, able to negotiate between multiple & varied stakeholders; recruit supporters; and manage by influence/persuasion.
• Creative problem solver; and accomplished "doer."
• Excellent verbal and written communication skills are needed to interact with all levels of internal clients, Customers, and external vendors
• Ability to prioritize work, handle multiple tasks simultaneously, set goals and enforce deadlines, while maintaining flexibility to reassess and re-prioritize.