Principal Product Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

At Adobe Stock, we are a customer-centric, collaborative team that is passionate about supercharging creativity with our global marketplace of over 800M+ creative assets. We empower creative professionals to streamline and scale content production with everything from stock images, videos, music, and more! We are seeking an experienced Principal Product Marketing Manager who will lead the development and execution of full-funnel acquisition marketing campaigns for Adobe Stock, focusing on audience targeting and messaging across channels. Additionally, a focus on driving users to personalized and compelling landing destinations on site completes the user journey. This exciting opportunity sits at the intersection of strategy and execution on a creative, high impact team!

Campaign Strategy & Execution: Partner with inbound PMM on target audiences and messaging frameworks. Lead coordinated campaign planning from brief to launch, ensuring a unified message tailored by funnel stage and across channels to drive awareness and conversion. Provide creative direction to content and external creative partners as well as manage timelines, processes, and deliverables for seamless campaign execution, reporting, and retrospectives.

Creative Storytelling: Craft engaging messaging and compelling visuals (static and video assets) for campaigns that resonate with our target audiences across the marketing funnel.

Data-Driven Business Leader: Harness data and analytics to gauge the end-to-end efficiency of marketing campaigns while driving ongoing improvements. Own and manage marketing budget to ensure spend efficiency and identify profitable optimizations. Ideate and partner on A/B testing to optimize user journeys within paid marketing channels.

Cross-Functional Partner: Drive cross-functional collaboration between internal and external partners to advance initiatives that scale marketing performance, including Social, Lifecycle, and Performance Media teams.

Market and Customer Expert: Analyze market and competitive trends to identify new ways of reaching our audiences.

• 8+ years in campaign strategy, growth marketing or outbound PMM, or equivalent
• Bachelor's degree required, MBA or equivalent experience preferred
• Strong communication and storytelling skills, articulating complex concepts into clear and compelling messages
• Outstanding data analysis skills and ability to bring to bear insights for strategic decision-making
• Experience crafting target audience and messaging strategy for a full-funnel acquisition campaign
• Demonstrated success in guiding cross-functional efforts for various marketing initiatives on paid channels
• Ability to translate strategy into creative briefs, messaging frameworks, and launch plans
• Experience in a B2C SaaS or product-led growth environment
• Direct experience running paid media campaigns

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Colorado:

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Massachusetts:

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