New 
Partner Marketing Director
 Microsoft | |
 United States, Washington, Redmond | |
 Sep 11, 2025 | |
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OverviewAre you passionate about driving societal and educational transformation? We're seeking an experienced Partner Marketing Director focused on driving integrated marketing to harness the full strength of Microsoft's partner ecosystem to accelerate digital and AI transformation for nonprofits and schools-leveraging cutting-edge AI, cloud and security technologies, and skilling initiatives. As Partner Marketing Director, you will be the audience marketing leader responsible for developing and implementing to and through partner integrated marketing plans aligned to Microsoft Elevate business strategy and priorities for nonprofits and K-12 schools and community colleges. As a member of the global marketing team, you will collaborate with key stakeholders across regional sales leadership (Operating Units), strategy, enablement & industry, business operations teams and theGlobal Partner Solutions (GPS)organization to develop, drive and influence marketing strategies with partners based on research and a deep understanding of the partner's financials and strategic priorities. You will be responsible for designing and executing the end-to-end partner journey, including recruit, enablement, channel demand and ROI measurement across partner types (e.g., indirect and direct providers, resellers, system integrators, software development companies) and customer segments (managed and unmanaged). You will leverage GPS capabilities and best practices to deliver best in class partner experiences and campaigns. You will own, land and optimize global partner marketing program strategy, partner gives/gets (including MDF allocation and ROI analysis) and outcomes. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positivelyimpactour culture every day.
ResponsibilitiesAnalytics and InsightsConducts, and assists others in conducting, analyses to measure success metrics of products/projects (e.g., return on investment [ROI], return on spend). Helps to determine/define methods to pull data, as well as metrics that need to be analyzed, to complete analyses. Identifies trends in partner and competitive data to help assess the impact of a campaign/project, as well as long term needs and risks. Changes and adapts partner strategies based on feedback and evaluation of data. Gathers and synthesizes data from partners, Microsoft, and industry resources to form actionable learnings and tactics. Procures and assimilates customer behavior into insights within the context of digital consumer profiles to drive unified sell-thru plans. ComplianceServes as a compliance advocate to ensure privacy, brand, financial, Corporate, External and Legal Affairs (CELA), and Human Resources (HR) compliance of products, processes, and policies are followed across teams and functions. Drives partner compliance education through partner training and education on compliance and policies, as well as standard compliance/policy training. External Partner ManagementOwns/drives trusted executive-level partner relationships to work towards mutual business objectives and alignment to partner's priorities to establish trust and credibility. Advises and aligns partners on best practices as a subject matter expert. Engages with, identifies, and influences key executive-level external partner stakeholders' decision-makers on different teams. Internal Stakeholder ManagementBuilds trust and credibility in existing relationships with internal sales, partner, industry and marketing teams, while applying expertise to cross-functional and partner teams. Manages and balances escalations to and from stakeholders. Connects customer/partner opportunities with internal stakeholders (e.g., sales, partner, product management, GPS) and advocates for customers/partners to internal teams. Partner/Customer-Centered Insights and LearningConducts partner/customer-centered insights and learning across the nonprofit and education business by evaluating internal and external data and reports, through discussions with partners/customers, and by leveraging insights and collaborating with the broader virtual team. Partner/Customer ExperiencesDesigns, executes, and localizes end-to-end partner/customer experiences (e.g., recruit, digital marketing, visual merchandising, customer events, demos). Develops and mutually creates new partner capabilities and opportunities through partner experiences to help provide a competitive advantage and to land key product messages with customers. Drives partner-to-partner collaboration of marketing activities to build impact of partner experiences and sell-through. To and Through Partner Marketing CampaignsIn partnership with the to-customer marketing team, develops and scales/edits materials and collateral for specific partners/customers to drive solution play aligned campaigns. Monitors campaign performance and adjusts strategies/offerings after identifying root causes, if necessary. Develops and edits integrated campaigns with partners/customers based on initial research and audience segmentation to help understand how a campaign will be shaped. Provides closed feedback loop back to marketing and regional sales teams (Operating Units). Strategic PlanningDevelops, drives, and influences marketing and solution play strategies with partners and internal/external stakeholders based on research and a deep understanding of the partner's financials and strategic priorities, as well as business, industry, and competitive landscapes. Leverages marketing and understands the growth opportunities necessary to help develop the strategic plan. Identifies and engages in opening up short to mid-term growth opportunities/plans for Microsoft growth through partnerships to drive key performance indicator (KPI) accountability against internal goals. Thought LeadershipUses subject matter expertise to provide feedback across partners and customers on how products and processes may be improved to simplify product optimizations and workflow or better serve partners/customers or internal stakeholders. Shares and scales successes, thought leadership, opportunities for improvement, best practices, and learnings internally and externally (e.g., case studies, industry events, training contributions) to help drive digital transformation and to rally internal and external audiences around Microsoft's world view. May brainstorm new initiatives and product/projects for partners in unexplored areas (beyond current offerings). | |