New

Marketer I

Utah State University
Commensurate with experience, plus excellent benefits
United States, Utah, Logan
Sep 12, 2025
Marketer I Requisition ID: 2025-9519 # of Openings: 1 Location: US-UT-Logan Category: Marketing & PR Position Type: Benefited Full-Time Job Classification: Exempt College: Statewide Enterprise Department: Extension Home & Community Advertised Salary: Commensurate with experience, plus excellent benefits Overview The Marketing Coordinator (Marketer I) for the Create Better Health SNAP-Ed program plays a critical role in developing, coordinating, and evaluating social marketing efforts to promote the program's objectives. This individual will lead innovative campaigns, collaborate with diverse teams, and ensure consistency and alignment across various initiatives. The role combines strategic planning, content creation, training, and administrative tasks to support the program's statewide mission. Responsibilities Conduct formative evaluations and market testing to design impactful statewide and local social marketing campaigns and county marketing strategies. Develop and refine social marketing materials that align with SNAP-Ed objectives and are tailored to specific audience segments. Explore innovative platforms and channels to deliver effective messages. Utilize process evaluation to enhance campaign implementation and reach. Align social marketing efforts with Policy, Systems, and Environmental (PSE) changes and direct education efforts for a comprehensive program model. Facilitate monthly meetings with social marketing team members, including monthly 1:1 and monthly team collaboration meetings. Provide internal live and self-paced trainings for the social marketing team and statewide in-services on marketing strategies and tools, including Canva and social media trends. Perform visual audits of social media platforms and troubleshoot Canva and Facebook Meta-related issues. Supervise the social marketing team, including performance reviews and task delegation. Oversee the marketing team's master schedule collaboration. Manage and host the "Hunger Solutions in Utah" podcast, including content creation, promotion, and guest coordination. Develop and maintain job aides, social media content calendars, and tools to track key performance indicators (KPIs). Ensure accessibility of content, including managing platform credentials and providing relevant training resources. Prepare for and actively engage in state office and programming meetings, ensuring timely follow-up on assignments. Approve timecards and submit necessary financial documentation via ServiceNow. Conduct an annual review of program objectives and priorities, ensuring alignment with strategic goals. Identify and participate in professional development opportunities to enhance expertise and efficiency. Apply new skills to improve workflows and train team members. Incorporate learnings into practice and evaluate their effectiveness. Design and implement statewide social marketing initiatives. Ensure marketing efforts align with grant guidelines Support direct education and PSE marketing needs via social media. Collaborate and coordinate efforts with other Create Better Health (CBH) program area state team. coordinators, support to the CBH Director, county faculty, and program ambassadors. Coordinate efforts for the Create Better Health grant and reports as needed. Present marketing trainings at annual conferences and at monthly statewide in services (ZOOM) as assigned. Update current programs and initiatives, utilizing program graphic designers. Oversight of public facing websites Qualifications Minimum Qualifications Bachelor's degree in marketing, communications, public health, or a related field or four years of relevant experience. Minimum of 2 years of experience working with SNAP-Ed programming. Experience in social media management, content creation, and campaign evaluation. Proficiency in Canva, Facebook Meta, and PEARS (evaluation management system). Strong organizational, analytical, and written/verbal communication skills. Ability to supervise and mentor team members effectively. Willingness to work on soft funds. Preferred Qualifications Familiarity with Create Better Health social marketing efforts. Prior experience presenting marketing trainings at conferences or statewide in-services. Demonstrated commitment to continuous growth and quality improvement. Experience coordinating grant-related reporting and documentation. Knowledge, Skills, and Abilities Knowledge of communication principles, media, and marketing techniques. Ability to create, compose, edit, and adapt written materials for diverse audiences. Ability to foster effective working relationships within a team environment. Highly organized with experience in office and team management procedures. Ability to make administrative and procedural decisions and judgments. Ability to coordinate and organize meetings and special events. Skilled at reviewing data and reports for program maintenance and evaluation. Ability to train others and lead efficient team projects. Familiarity with accessibility standards and digital content management. Required Documents Along with the online application, please attach: 1. Resume to be uploaded at the beginning of your application in the Candidate Profile under "Resume/CV" 2. Cover letter to be typed/pasted at the end of your application Document size may not exceed 10 MB. Advertised Salary Commensurate with experience, plus excellent benefits ADA Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions. College/Department Highlights The Create Better Health Utah (SNAP-Ed) program is a partnership of Utah State University Nutrition, Dietetics, and Food Sciences Department (NDFS), Cooperative Extension Services (CES), Utah Department of Workforce Services (DWS), and other collaborating agencies, 8 including Utah's State Nutrition Action Coalition (SNAC). The program provides nutrition education and obesity prevention interventions to low-income individuals in all 29 counties in the state, including online and/or face-to-face classes, digital/virtual education, Policy, Systems and Environment (PSE), Social Marketing, Indirect Education, and partnerships/coalition work: Evidence has shown that the Create Better Health Utah (SNAP-Ed) program addresses food insecurity, while increasing healthy habits and decreasing obesity. University Highlights Founded in 1888, Utah State University is Utah's premier land-grant, public service university. As an R1 research institution, Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local, regional, and global communities. USU prepares students to be active, civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a high-quality and affordable education, USU remains a leader in research, discovery, and public impact. USU enrolls 28,900 students, both online and in person at locations throughout the state. Utah State's 30 locations include a main campus in Logan, Utah, residential campuses in Price and Blanding, and six additional statewide campuses, along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah's counties. Competing at the NCAA Division I level, USU is a proud member of the Mountain West Conference and will join the Pac-12 Conference beginning in the 2026-2027 season. The Aggies' long-standing tradition of athletic and academic excellence is exemplified by conference championships in multiple sports, reflecting USU's commitment to perseverance and achievement. Utah State is dedicated to fostering a community where all individuals feel respected, valued, and supported. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU. The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and a reasonable accommodation for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university's ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu . updated 09/2025 https://careers-usu.icims.com/jobs/9519/marketer-i/job?in_iframe=1* Notice of Non-discrimination In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law. The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USUs non-discrimination policies: Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266 Title IX Coordinator Matthew Pinner, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266 Mailing address: 5100 Old Main Hill, Logan, Ut 84322 For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact: U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov U.S. Department of Education, Denver Regional Office, 303-844-5695, OCR.Denver@ed.gov Copyright 2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-8586bc2b0c2b294bad92bcbe99ef3638