Director, Residential Marketing

Candidate Requirements

Education

• Bachelor's degree in Marketing, Business, or related field.

Experience

• 10+ years of progressive marketing leadership experience, with 3+ years in a senior growth/performance marketing role and people management. Proven experience of engineering growth in the business.

• Proven track record of leading growth marketing for a consumer tech or subscription brand and delivering measurable customer and revenue growth.

• Experience in a multi-location, service-based, or franchised business strongly preferred (e.g., home services, utilities, consumer tech, etc.).

• Expertise in digital marketing platforms (Google Ads, Meta, programmatic, email/CRM platforms, etc.), with a strong understanding of performance marketing platforms and optimization techniques.

Skills & Competencies

• Strong analytical skills and comfort working with large data sets, attribution models, and marketing dashboards. Deep understanding and application of MMM and other measurement tools to performance-oriented strategies across the entire customer journey. Exceptional analytical and strategic problem-solving skills to translate complex data into actionable insights that drive business growth and continuous improvement.

• Exceptional leadership, communication, and collaboration skills. Demonstrated experience motivating, supporting, and developing team members to meet performance expectations and build their careers.

• Ability to align company vision and organizational goals with team execution.

• Commitment to upholding policy and procedures per company standards.

• Hunger to deliver game-changing products.

• Exceptional drive and precision in delivery.

• A belief that your work is tied to your life's mission.

• Optimistic about the potential of societal change.

Base Pay Range $148,000 - $196,000 / year

While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).

Physical Demands and Working Conditions (do not edit)

The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Incumbent must be prepared to:

• Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.

• Sitting for long periods of time while using office equipment such as computers, phones and etc.

• Performing repetitive motions involving the wrists, hands, and fingers, such as typing, picking, and pinching, within your regular work environment.

• Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

Incumbent is required to have:

• Near-range visual acuity for detailed tasks and ability to perform activities with precision such as analyzing data, viewing computer screens or reading extensively.

Incumbent will be subject to:

• Inside working conditions: The change of building environment such as with or without air conditioning and heating.

Our companies are proud to be Affirmative Action (AA) and Equal Opportunity Employers (EOE) inclusive of veterans and those with disabilities.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by colleagues assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of colleagues so classified. All colleagues may be required to perform duties outside of their normal responsibilities from time to time, as needed.