Digital Marketing Specialist

Inside the Role

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

What You Drive at DTNA

• Oversee the planning, development and maintenance of Daimler Truck North America's aftermarket websites to ensure optimal performance and alignment with digital marketing goals.
• Lead customer application strategy, design, and development for websites and applications; including navigation, user interface and experience, customer journey, benchmarking, design, and mobile optimization. Manage priorities and guide development sprints
• Establishes and grows customer relationships across all digital channels and ensures consistency in digital customer contact points.
• Support defining and exploring future digital platforms (websites, mobile/social applications, etc.).
• Oversee search engine optimization for the DTNA Parts website. Coordinate with the brand teams and external agency partner to optimize copy and perform ongoing keyword research.
• Support ongoing application beta and user acceptance testing (UAT) to ensure high-quality application performance.
• Collaborate with business groups across Daimler Truck North America (DTNA), including Freightliner, Western Star, Thomas Built Buses, and Detroit, and their agencies to coordinate updates and align digital strategies.
• Support digital marketing efforts by aligning website content with campaigns and tracking performance.
• Lead analytics to develop and monitor KPIs through digital performance dashboards to provide quantitative and qualitative insights, track growth trends, and measure digital activity to align with business objectives.
• Develop and implement customer-initiated lead generation, including form management and testing across various platforms.
• Oversee project budgets, including annual maintenance and consulting contracts, and manage purchasing information in compliance with company procurement processes.
• Provide project management support for special projects, marketing programs, product launches, and campaigns as needed.
• Stay current with trends in digital marketing and provide recommendations for adopting emerging technologies.

Knowledge You Should Bring

• BS/BA and prefer 5-7 years of relevant experience or 8 years of relevant experience in lieu of degree.
• At least 2 years of experience in group leadership, project management, or mentoring.
• Proven experience in digital marketing, specifically with websites and mobile applications.
• Demonstrated experience managing multiple complex projects across business areas (agency partners, internal stakeholders, IT).
• Experience managing marketing or digital agencies and third-party providers.
• Experience developing or directing analytics.
• Experience in digital/mobile marketing, including direct responsibility for websites, mobile applications.

Exceptional Candidates Might Have

• An advanced degree in marketing or business.
• Experience and understanding of UI/UX design, testing, and customer journey mapping.
• Experience with content management systems (CMS) such as Adobe Experience Manager or Umbraco and UI design tools such as Figma.
• Basic understanding of iOS and Android platforms.
• Experience using Google Analytics, Tableau, data analysis and visualization tools.
• Experience with marketing automation platforms

#LI-TN1 #LI-Hybrid

Where We Work

This position is open to applicants who can work in (or relocate to) the following location(s)-

Schedule Type:

At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we're building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA's legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future - building a cleaner, safer and more efficient tomorrow for all.

That is what we are working toward - for all who keep the world moving.

Additional Information

• This position is not open for Visa sponsorship or to existing Visa holders
• Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
• Final candidate must successfully complete a criminal background check
• Final candidate may be required to successfully complete a pre-employment drug screen
• Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
• EEO - Disabled/Veterans

Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.

For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.