Digital Marketing & Automation Manager, Department of Computer Science

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Weekly Scheduled Hours:

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Job Details:

This position will support the university's Department of Computer Science (UTCS), which boasts a top ten ranking from US News and more than 6,500 students across all programs. This places UT among the most significant intellectual hubs for computer science research and education anywhere in the world. UTCS has a close relationship with Austin's thriving tech culture and works at the forefront of fields such as artificial intelligence, robotics, quantum computing, and cybersecurity. UTCS is seeking a Digital Marketing & Automation Manager to own UTCS's digital marketing efforts with a focus on enrollment marketing for our online graduate programs. This role manages the marketing automation platform (MAP), develops and executes multi-channel lead nurture campaigns, and delivers performance reporting. This role also serves as the primary liaison with external vendors for paid media and lead generation while building internal capacity to supplement and eventually bring lead gen campaign execution in-house.

Lead and manage the department's digital marketing efforts with a focus on enrollment marketing for online graduate programs offered through Computer and Data Science Online (CDSO). Oversee the UTCS marketing automation platform, design and execute multi-channel lead generation and nurture campaigns, and run digital advertising campaigns to generate leads and improve brand visibility.

• Manage and optimize the activities running through the UTCS/CDSO marketing automation platform (MAP), including customer journeys and workflows, email campaigns, landing pages, and lead scoring.
• Oversee and manage external vendor(s) executing paid digital advertising and lead generation campaigns; ensure performance meets agreed-upon benchmarks.
• Oversee SEO strategy in collaboration with vendors; implement technical and content improvements for the program's website.
• Develop internal expertise to plan, launch, and optimize supplemental digital ad campaigns, with a long-term goal of transitioning campaign management in-house.
• Create dashboards and performance reports on marketing effectiveness, including cost per lead, funnel performance, and ROI; provide actionable insights to program leadership.
• Coordinate with admissions and program teams to align marketing campaigns with enrollment targets and applicant needs.
• Collaborate with content, design, and web team members to ensure campaign messaging and creative align with UTCS brand and academic priorities.
• Ensure compliance with data security, privacy regulations, and UT/Texas state technology requirements.
• Stay current on higher education marketing trends, platforms, and compliance requirements.
• Other related duties as assigned

• Bachelor's degree in communications, marketing, communications, business, or a related field.
• Minimum of six years of professional experience in digital marketing, with demonstrated expertise in marketing automation and campaign management.
• Hands-on experience with a marketing automation platform (e.g., HubSpot, Marketo, Marketing Cloud, or equivalent).
• Proven ability to plan, execute, and measure paid digital advertising campaigns.
• Strong data analysis and reporting skills.
• Knowledge of SEO and web analytics.

Relevant education and experience may be substituted as appropriate.

• More than six years of experience in digital marketing.
• Experience in enrollment marketing, higher education, or student recruitment.
• Experience implementing and managing a new MAP within a complex organization.
• Familiarity with state/university technology compliance (TX-RAMP, FERPA).
• Demonstrated success in improving marketing funnel performance and ROI.

$75,000 + depending on qualifications

• Standard office environment.
• Repetitive use of a keyboard at a workstation.
• Occasional evening or weekend work may be required.

• Resume/CV

• 3 work references with their contact information; at least one reference should be from a supervisor
• Letter of interest

Importantfor applicants who are NOT current university employees or contingent workers:You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure thatALLRequired Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers:As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questionspresented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

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Employment Eligibility:

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Retirement Plan Eligibility:

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Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

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Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

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Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

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Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

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E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

• E-Verify Poster (English and Spanish) [PDF]
• Right to Work Poster (English) [PDF]
• Right to Work Poster (Spanish) [PDF]

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Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.