GTM Engineer - Marketing

As our GTM Engineer, you will join our fast-paced Marketing Operations team, reporting to the Senior Director of Marketing Operations & Analytics. In this key role, you will be at the heart of our revenue engine-the go-to-expert for our marketing tech stack, driving automation, and delivering actionable insights that unlock efficiency, scale, and growth. You'll collaborate cross-functionally with Marketing, Business Development, Sales, Enablement, and IT to ensure we're targeting the right accounts, accelerating pipeline generation, and continuously improving conversion rates.

We're looking for a tech-savvy, data-informed innovator who thrives on experimentation and is motivated by the opportunity to influence both systems and strategy.

What You'll Do

• Own and optimize core GTM tools such as Salesloft, Common Room, 6sense, Nooks, ZoomInfo, while leveraging your experience with Salesforce and Marketo to recommend enhancements across the broader tech stack
• Manage data for lead scoring, segmentation, and enrichment, ensuring high data quality and integrity across all systems
• Design and execute experiments that scale, leveraging AI-powered tools and workflow automation to improve conversion rates and shorten sales cycles
• Collaborate closely with Marketing, Business Development, and Sales counterparts to align on strategy, integrate systems, and execute cross-functional initiatives
• Develop and refine ICP (Ideal Customer Profile) targeting strategies by ingesting account and person signals to ensure engagement with top accounts, leading to high-quality pipeline
• Evangelize new technologies, AI innovations, streamlined processes, and best practices throughout the GTM organization, encouraging adoption and consistent use
• Deliver actionable insights and performance reports, using data to inform strategic recommendations and GTM decision-making
• Own system integrations and manage data flows across CRMs, CDPs, and data warehouses to provide timely, accurate information to stakeholders
• Proactively identify and resolve process bottlenecks with technical solutions, optimizing for efficiency and scalability
• Influence GTM strategy by staying ahead of AI trends in martech and identifying opportunities for ongoing optimization and innovation

What You'll Bring:

• 5+ years of experience in Marketing Operations, Revenue Operations, Sales Operations, or similar roles in B2B SaaS environments
• Hands-on expertise with Salesloft, 6sense, Common Room, Nooks, Traction Complete, Gong, UserGems, Salesforce, Marketo or similar GTM technologies
• Strong technical skills with workflow automation, system integrations, and data management across CRMs, CDPs, and data warehouses
• Demonstrated ability to leverage AI-powered tools and stay ahead of AI trends in martech
• Experience running A/B tests and experiments to improve sales and marketing outcomes
• Demonstrated ability to work collaboratively and cross-functionally, including with IT and sales enablement, influencing without direct authority
• Excellent communication and evangelism skills-you enjoy sharing your knowledge and driving adoption of new approaches
• A builder mentality-resourceful, proactive, and always seeking ways to improve technology and processes, including identifying and resolving bottlenecks
• Bachelor's degree or equivalent experience in a relevant field (marketing, business, engineering, etc.)

The US base salary range for this position is $104,000 - $156,000 base + bonus + benefits. This reflects the minimum and maximum target for new hire salaries for this position. This position may also be eligible for bonus, and other related benefits.

Our salary ranges are determined by role, level and location. These factors and individual capabilities will also determine the individual pay offered.

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Belonging at Mimecast

Cybersecurity is a community effort. That's why we're committed to building an inclusive, diverse community that celebrates and welcomes everyone - unless they're a cybercriminal, of course.

We're proud to be an Equal Opportunity and Affirmative Action Employer, and we'd encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won't affect your application.

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.