Associate Creative Director - Social Video and Content

UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a diverse team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together.

The Associate Creative Director - Social Video & Content will lead and inspire our social-first video team, driving Optum's brand presence through innovative content designed for digital and social platforms. This role is equal parts strategist, creator, and trend spotter-someone who knows what performs on TikTok, Instagram, LinkedIn, and emerging channels, and can translate that knowledge into compelling, on-brand video storytelling.

You'll guide the creative process from concept through execution, overseeing a team of video professionals while staying hands-on in ideation, production, editing, and optimization. You'll collaborate with editorial, social, and communications teams to surface impactful stories and deliver content that not only elevates the Optum brand but also connects authentically with key audiences.

Primary Responsibilities:

• Lead, inspire, and oversee the social media video team to produce bold, creative content designed specifically for digital and social channels
• Drive the creative direction for video storytelling that resonates in-platform-whether it's short-form TikTok edits, Instagram reels, YouTube shorts, or long-form LinkedIn narratives
• Stay ahead of platform trends, algorithms, and cultural moments, adapting content strategies to meet audience expectations and maximize engagement
• Collaborate with editorial, social, and communications partners to identify timely stories and deliver social-first video solutions that highlight Optum's impact
• Develop and execute creative strategies that increase reach, engagement, and share of voice across Optum's owned channels
• Partner with analytics teams to review performance metrics and apply insights into future content planning
• Champion accessibility, inclusivity, and brand standards while ensuring all video content is optimized for mobile and multi-platform distribution
• Oversee multiple projects simultaneously, balancing high-volume production with creative excellence

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 8+ years of experience in social media content creation, video production, and digital storytelling
• 3+ years of experience managing creative or video teams
• Proven experience creating and leading social media-first video content across platforms (TikTok, Instagram, YouTube, LinkedIn, etc.), with measurable engagement results
• Experience using analytics and performance data to inform creative direction and optimize future content
• Proven solid creative skills: scripting, storyboarding, directing, editing, and adapting content to fit unique platform styles
• Proven fluency in current social media trends, best practices, and algorithmic shifts, with the ability to turn insights into creative opportunities
• Proven expertise with video production tools and editing platforms (Adobe Creative Suite, etc.), plus familiarity with social publishing tools
• Proven excellent communication, leadership, and collaboration skills with a track record of cross-functional partnership
• Proven ability to thrive in a fast-paced, high-volume production environment while maintaining brand consistency

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $110,200 to $188,800 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.