New

Senior Product Marketing Manager - Partners

Cloudflare, Inc.
United States, California, San Francisco
101 Townsend Street (Show on map)
Oct 09, 2025
About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company. We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! Location - Austin, TX About the Role We are seeking an experienced Senior Product Marketing Manager to lead partner-focused go-to-market strategy with Global GSI's - such as Deloitte, Wipro, Cognizant and others and leading telecom service providers. You will be responsible for shaping and executing joint go-to-market motions - identifying collaboration areas, building compelling "better together" narratives, and designing revenue-driving sales plays. As the bridge between our product portfolio and these partners, you will craft differentiated joint value propositions, create integrated marketing plans that scale, and deliver messaging and enablement assets that resonate with both technical and business audiences.You will work closely with core Product Marketing and Product Management teams to ensure partner-led messaging, positioning, and sales plays are tightly aligned with our broader GTM strategy. Key Responsibilities Identify areas of collaboration Work with partners to define priority joint solution areas. Align partner capabilities with our portfolio to uncover new growth opportunities. Translate customer needs into repeatable joint offerings that deliver business outcomes. Build "Better Together" narratives Develop differentiated joint value propositions that highlight the combined strengths of our solutions and partner services. Create executive-ready stories and use cases that resonate with technical, business, and C-level audiences. Ensure consistent partner messaging across all campaigns, field programs, and sales engagements. Design sales plays that drive revenue Package repeatable sales plays aligned to industry use cases, security outcomes, and target accounts. Collaborate with sales, partner, and solutions engineering teams to operationalize these plays. Measure performance and optimize plays to increase pipeline contribution and win rates. Create and execute integrated marketing plans Build joint marketing plans with partners, including campaigns, events, digital programs, and account-based initiatives. Drive execution in partnership with field and partner marketing teams, ensuring measurable demand generation and pipeline creation. Manage co-marketing investments to maximize impact and ROI. Deliver content & enablement assets Develop solution briefs, playbooks, competitive positioning documents, presentations, and thought leadership tailored to partner-led GTM. Enable both internal field teams and partner sales teams with the tools they need to tell our joint story effectively. Scale enablement across regions to ensure consistent adoption. Provide security subject matter expertise Act as a trusted expert in application security, API security, Zero Trust, and network security. Provide credible perspectives in partner, analyst, and customer-facing settings. Ensure security innovation is central to all joint solution positioning. Market & Competitive Intelligence Monitor market shifts, customer needs, and competitive moves relevant to GSIs and telecoms. Provide insights that shape partner strategy, roadmap alignment, and GTM execution. Influence internal teams with partner-driven intelligence and customer feedback. Qualifications 8+ years in product, solutions, or partner marketing within cybersecurity or cloud infrastructure. Strong subject matter expertise in application security and network security; knowledge of Zero Trust and cloud-native security architectures. Proven experience building and executing partner-led motions with GSIs, consulting firms, or telecom providers - including co-selling and co-marketing, Demonstrated success developing joint GTM strategies, sales plays, and marketing plans that drove measurable pipeline and revenue. Excellent content creation skills: able to produce clear, compelling technical and business-facing materials. Strong relationship management and cross-functional collaboration skills, with ability to influence core PMM, product, sales, and partner teams. Experience working in complex, global environments with distributed stakeholders. What Makes Cloudflare Special? We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost. Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states. 1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you'd like to be a part of? We'd love to hear from you! This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.