Sr. E-Commerce Director

The Director of Ecommerce is a strategic leader responsible for the comprehensive management of the Company's online sales channels, including its website, mobile apps, and online marketplaces. This role requires a blend of technical expertise, marketing savvy, and strong leadership to drive revenue growth, optimize the customer journey, and enhance the overall digital brand presence.

Essential Duties and Responsibilities

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following; other duties may be assigned:

Strategic Planning

• Develop and execute a long-term, comprehensive ecommerce strategy that aligns with overall business objectives.
• Analyze market trends, competitive activity, and customer behavior to identify new opportunities for online sales growth.
• Manage the ecommerce budget and own the profit and loss (P&L) for all online channels.

Management

• Establish goals and manage a team of ecommerce professionals, which may include digital marketing managers, web developers, and designers.
• Communicate a clear strategic direction and connect team goals to the Company's mission.
• Identify high-potential employees to build leadership pipelines by preparing future managers and executives.
• Foster the Company's culture and values of Integrity, Responsibility and Humility.

Operations

• Oversee the day-to-day management of the ecommerce website, ensuring an intuitive, secure, and user-friendly online shopping experience.
• Manage inventory across all digital platforms, collaborating with the supply chain and logistics teams to prevent stockouts and ensure timely order fulfillment.
• Manage third-party vendor and platform relationships (e.g., Shopify, Amazon).

Marketing and Sales

• Develop and execute digital marketing campaigns to drive traffic, increase conversion rates, and boost customer acquisition and retention.
• Implement various digital marketing tactics, including search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media.
• Analyze sales performance, website traffic, and customer data to make data-driven decisions that optimize the ecommerce strategy.
• Develop and manage promotional and merchandising strategies, such as bundling products and creating special online events.

User experience (UX) and optimization

• Leverage data from analytics and UI/UX insights to continuously improve the online customer journey and increase key metrics like average order value (AOV) and conversion rate.
• Oversee A/B testing strategies to inform decision-making and enhance website performance.
• Ensure a consistent and seamless brand experience across all online platforms.

Qualifications

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Experience

• 7+ years of experience in ecommerce and/or digital leadership roles.
• Proven record of driving revenue growth and improving profitability in a direct-to-consumer (DTC) or B2C environment; experience with B2B is a plus.
• Experience with P&L management and sales forecasting.

Education

• A bachelor's degree in marketing, business administration, or a related field is required.
• An MBA is preferred.

Technical skills

• Deep knowledge of ecommerce platforms (e.g., Shopify) and digital marketing tools.
• Strong understanding of analytics tools (e.g., Google Analytics) to interpret data and identify actionable insights.
• Knowledge of SEO, web development processes, and cybersecurity best practices.

Soft skills

• Excellent leadership, team management, and cross-functional collaboration skills.
• Strong analytical and problem-solving abilities.
• Strategic thinking with the ability to set and execute long-term goals.
• Exceptional communication and interpersonal skills.