Senior Marketing Communications Manager

MISSION

Gilson is seeking a strategic, creative, and analytically minded Senior Manager of Marketing Communications to lead and integrate key marketing functions across customer acquisition, content management, public relations, and brand strategy. This role is central to enhancing Gilson's ability to reach and recruit target customers and to elevate the brand's visibility and image within the scientific community. The ideal candidate is a marketing generalist with a strong grasp of all aspects of marketing-from brand management to analytics-and a proven ability to translate strategy into compelling content and measurable outcomes.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Leadership & Strategy

• Collaborate directly with the CEO to execute brand strategy and develop guidelines and governance
• Drive the evolution of Gilson's brand identity to increase awareness and refresh its image in the scientific community
• Lead cross-functional marketing operations to support business growth and customer engagement
• Serve as the central point of coordination between marketing communications and other marketing structures (Customer Marketing, Category Marketing)

Operational Oversight

• Oversee customer acquisition resources, ensuring strategic alignment and performance optimization
• Manage content creation and distribution teams, ensuring consistency, quality, and relevance across channels
• Own and execute public relations strategy, including media outreach, press releases, and reputation management
• Lead project management for large-scale marketing initiatives, ensuring timely delivery and cross-functional collaboration

Cross Functional Collaboration

• Liaise with e-commerce technical teams to ensure marketing content and campaigns are optimized for digital platforms
• Partner with the leadership team to align marketing communications with company-wide priorities and initiatives
• Facilitate integration and communication between centralized marketing operations and decentralized marketing functions

JOB REQUIREMENTS

WORK EXPERIENCE

• 10+ years of experience in marketing communications, with at least 3 years in a leadership role
• Proven experience in brand strategy execution, PR, and project management
• Experience working in matrixed or multi-business environments is a plus

SKILLS AND KNOWLEDGE

• Marketing Generalist: Deep understanding of brand management, campaign execution, digital marketing, and analytics
• Creative Thinker: Able to develop strategic approaches and translate them into engaging content and design
• Analytical Mindset: Skilled in using metrics and performance data to optimize marketing effectiveness and ROI
• Collaborative Leader: Comfortable working across teams and functions to drive alignment and results
• Dual Market Expertise: Capable of working on both B2C marketing concepts and highly technical B2B products
• Scientific Market Adaptability: Proven experience in scientific or technical environments, or a demonstrated ability to quickly adapt to complex, specialized markets

OTHER

• Strong understanding of customer acquisition funnels, content operations, and digital marketing platforms
• Excellent communication, leadership, and stakeholder management skills