Community Marketing Representative III

Job Summary:

The Community Marketing Representative III is responsible to develop strategy for productive relationships with Public and Private Community partners to promote membership growth and retention for any lines of business in the assigned territory. These lines of business may include any or all of the following, Medicaid, Marketplace, and Medicare Dual plans.

Essential Functions:

• Collaborate with regional business agencies to acquire their endorsement to promote CareSource
• Support the sales strategy and enrollment, in collaboration with management, to ensure goals are successfully achieved
• Work with cross-functional CareSource Teams to achieve activity goals
• Work with internal teams statewide to strengthen relationships with existing regional accounts in order to increase visibility and determine opportunities
• Work with internal teams to develop marketing opportunities within community, health centers, and physician offices
• Identify opportunities for and coordinate participation in community and informational events
• Develop new forums to market and educate potential enrollees
• Periodically train new employees on all programs and existing employees on market changes or trends.
• Educate influencers and key stakeholders within target accounts on the plans CareSource offers
• Develop and maintain relationships with community leaders, organizations and healthcare providers to increase awareness of CareSource's services and benefits
• Identify opportunities using membership data and market intelligence/account-based insights to effectively build a strategic account/territory approach to achieve desired membership and exposure results
• Identify and establish activities and brand awareness for team within a variety of multi-cultural communities across all lines of business
• Play a key role in supporting the implementation of statewide marketing strategies including market research, collateral development, special events, content marketing and sponsorship activities
• Maintain active prospects list in CRM and submit weekly account activity recaps
• Travel throughout assigned region to provide education about the organization to potential enrollees and promote enrollment into CareSource
• Collaborate cross functionally in the development of specific strategies for enhanced engagement
• Generate referrals utilizing trusted sources
• Utilize territorial model to maximize marketing efforts in obtaining new member acquisition and retain existing members
• Regular travel to conduct member and pre member events, and community-based visits as needed to ensure fulfillment of job requirements
• Act as a liaison with internal departments to coordinate outreach, and to present CareSource in sponsorships within areas that other internal teams determine to be essential for focus.
• Organize and attend community events, health fairs, and seminars to promote CareSource Health plans
• Demonstrate up to date knowledge on market trends regarding state insurance, government relations, and changing landscapes.
• Perform any other job duties as requested

Education and Experience:

• Associate degree in Business Administration, Communications, Marketing or related field, or equivalent years of relevant work experience is required
• Minimum of five (5) years of account management experience, negotiating and managing relationships with private and public organizations is required
• Medicare, Medicaid and/or Commercial Health Insurance experience is required

Competencies, Knowledge and Skills:

• Proficient in Microsoft Suite, to include Word, PowerPoint, and Excel
• Excellent computer skills and ability to effectively use CRM system
• Knowledge of managed care principles, marketing guidelines and market dynamics
• Maintain marketing regulatory knowledge for compliance to State and Federal regulatory insurance guidelines and requirements
• Proven self-starter: able to work independently and within a team environment
• Excellent written and verbal communication skills
• Strong presentation and negotiation skills
• Excellent organizational, time management, and territory management skills
• Ability to develop, prioritize and accomplish goals
• Strong interpersonal skills and high level of professionalism
• Excellent research and analytical skills
• Service-oriented and passionate about improving community health
• Strong account management and relationship building skills

Licensure and Certification:

• Current, unrestricted State Insurance License in Accident and Health, as required within state(s) of assigned territory is/are required or ability to achieve license(s) within assigned territory regulatory requirements within 30 days of hire.
• Applicable Certification as required within state(s) of assigned territory or ability to achieve certification(s) within 30 days of hire and annual recertification each year thereafter is required. For positions in states that operate under the Federally Facilitated Marketplace (FFM) and offer Marketplace plans, candidates must obtain certification from the Health Insurance Marketplace.
• Current, unrestricted Driver's License in good standing is required. Employment in this position is conditional pending successful clearance of a driver's license record check. If the driver's license record results are unacceptable, the offer will be withdrawn or, if employee has started employment in this position, employment in this position will be terminated.
• To help protect our employees, members, and the communities we serve from acquiring communicable diseases, Influenza vaccination is a requirement of this position. CareSource requires annual proof of Influenza vaccination for designated positions during Influenza season (October 1 - March 31) as a condition of continued employment. Employees hired during Influenza season will have thirty (30) days from their hire date to complete the required vaccination and have record of immunization verified.
• CareSource adheres to all federal, state, and local regulations. CareSource provides reasonable accommodations to qualified individuals with disabilities or medical conditions, sincerely held religious beliefs, or as required by state law to enable the employee to perform the essential functions of the position. Request for accommodations will be completed through an interactive review process.

Working Conditions:

• Mobile Worker: This is a mobile position, meaning that regular travel to different work locations is essential. Will be exposed to weather conditions typical of the location and may be required to stand and/or sit for long periods of time.
• Reside in the same territory they are assigned to work in; exceptions may be considered, due to business need
• May be required to travel greater than 50% of time to perform work duties. A valid driver's license, car, and insurance are necessary for work related travel
• Required to use general office equipment such as a telephone, photocopier, fax machine, and personal computer
• Flexible hours, including evenings and/or weekends as needed to serve the needs of our members and may refer members to other CareSource resources
• Ability to lift up to 50 pounds

Compensation Range:
$61,500.00 - $98,400.00 CareSource takes into consideration a combination of a candidate's education, training, and experience as well as the position's scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee's total well-being and offer a substantial and comprehensive total rewards package.

Compensation Type:
Salary

Competencies:
- Fostering a Collaborative Workplace Culture
- Cultivate Partnerships
- Develop Self and Others
- Drive Execution
- Influence Others
- Pursue Personal Excellence
- Understand the Business

This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an environment of belonging that welcomes and supports individuals of all backgrounds.

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