Digital Communications Manager

The mission of the Digital Communications Manager is to strengthen the City of Minneapolis's connection with its community through strategic, integrated digital engagement. This role leads the development and execution of innovative digital and social media strategies that align with the City's unified communications approach. By managing content across digital platforms, enhancing transparency, and fostering public trust, the position ensures timely, accessible, and culturally resonant communication. It also plays a key role in shaping the City's digital identity, managing online reputation, and building meaningful relationships with residents, businesses, and visitors.

The City of Minneapolis does not sponsor applicants for work visas.

1. Develop and implement comprehensive social media strategies aligned with the City's communication goals, focusing on performance metrics, audience growth, and reputation management.
2. Oversee the creation and distribution of engaging, informative, and relevant content across all City digital channels, collaborating with the creative team to maintain a proactive content calendar.
3. Supervise, mentor, and evaluate Digital Media Coordinators, supporting professional development and fostering a collaborative team environment.
4. Establish and manage access, permissions, and responsibilities for social media accounts, content creation, and community management.
5. Serve as the City's Social Media Officer, managing the Social Media Policy and Procedures, including platform-specific strategies and key operational processes.
6. Develop creative digital campaigns to drive organic engagement and earned media coverage.
7. Manage website content overseen by the Communications team and support the Web Quality Assurance Policy.
8. Centralize and oversee systems for social media, mass notifications, websites, and digital advertising, implementing standard operating procedures for platform use.
9. Lead the City's approach to reporting on digital communications performance, trends, and opportunities for continuous improvement.
10. Plan and execute digital marketing campaigns to promote City initiatives, events, and programs across social and digital platforms.
11. Advise staff, leadership, elected and appointed officials, and consultants on digital communications strategy, including policies, platform rules, regulations, and best practices.
12. Collaborate with City departments to prioritize high-impact communications and ensure consistent messaging across all channels.
13. Provide communication support during crises or special events as part of the Joint Information System.
14. Ensure all digital communications are accessible to individuals with disabilities and reflect the diversity of the Minneapolis community, using inclusive language and imagery.
15. Investigate complaints related to Social Media and Website Quality Assurance Policy violations, conduct research, and provide follow-up to staff, supervisors, leadership, and HR as needed.
16. Stay current on emerging trends, technologies, and best practices in social media and digital communications.

MINIMUM EDUCATION:
Bachelor's degree in Communications, Public Relations, Journalism, Marketing or related field.

MINIMUM EXPERIENCE
Five to seven years of progressive work experience in the field of Communications in directly related work. Supervisory and/or management experience required.

EQUIVALENCY
An equivalent combination of education and highly related experience in a similar environment may be considered.

LICENSES/CERTIFICATIONS:
None.

REQUIRED ATTACHMENTS
You must attach a resume and cover letter to your application and complete the supplemental questions. Without a resume and cover letter, the application may be deemed as incomplete and will not be considered further.

SELECTION PROCESS:
The selection process will consist of one or more of the following steps: a rating of relevant education and experience (100%). It is important that your application show all the relevant education and experience you possess. This information will be used to determine which candidates will proceed in the selection process. A submitted application is also used to verify the answers to any supplemental questions. Only those candidates who attain a passing score (70%) on each step in the selection process will be placed on the eligible list. The City of Minneapolis Human Resources Department reserves the right to limit the number in any phase of the selection process.

BACKGROUND CHECK:
The City has determined that a criminal background check and/or qualifications check may be necessary for certain positions with this job title. Applicants may be required to sign an informed consent form allowing the City to obtain their criminal history and/or verify their qualifications in connection with the position sought. Applicants who do not sign the informed consent form will not be further considered for the position.

UNION REPRESENTATION:
This position is not represented by a bargaining unit. Review Civil Service Rules here: https://www2.minneapolismn.gov/government/departments/hr/civil-service-rules/.

ELIGIBLE LIST STATEMENT:
The names of applicants who meet minimum qualification and who pass the screening process shall be placed on the eligible list for employment consideration. This list will be certified to the hiring manager who may use the list to fill a vacancy of the same job title. This eligible list will expire two (2) months after it has been established.

INTERVIEW SELECTION:
The hiring authority reserves the right to determine the maximum number of candidates to interview from the established eligible list. If the hiring authority decides to interview other than by exam score order, they may select additional people to interview based on a candidate's education or experience related to the field, work history, or skills uniquely related to the operational needs of the position.

1. Ability to work effectively with cross-functional teams to achieve shared goals.
2. Ability to analyze data and apply insights to inform strategic decision-making.
3. Strong organizational skills, with the ability to manage multiple tasks, priorities, and deadlines efficiently.

As the largest and most vibrant city in the state, Minneapolis depends on purposeful, dedicated and innovative employees. Minneapolis has a large variety of careers for people of all experiences and backgrounds who come together for a singular purpose-serving the residents, businesses and visitors of Minneapolis.

The City of Minneapolis is proud to be an Equal Employment Opportunity and Affirmative Action employer.