Marketing and Business Development Director

Main Function: To ensure that all available opportunities for raising funds and grant acquisition are successfully explored, developed and maintained; contributing to the financial viability and overall sustainability of the organization. Will implement recruiting and outreach programs by marketing PORTCO's services, staffing and employment processing.

PRINCIPLE DUTIES AND RESPONSIBILITIES:

*Develop a strong understanding of PORTCO's mission, history, programs, and services, including an understanding of individuals with disabilities and how disability may impact daily life and employment.

* Lead PORTCO's internal communications strategy, ensuring employees are informed, engaged, and connected to the organization's mission through regular updates, announcements, success stories, and employee recognition and shout-outs.

* Create impactful marketing materials, themes, slogans, stories, and messaging that can be used across media platforms to promote PORTCO's mission, programs, and services.

* Collaborate with the Human Resources Director and leadership team to gather information needed for corporate and foundation funder reporting related to current grant programs.

* Plan and coordinate onsite tours and engagement opportunities for supporters, funders, partners, and community stakeholders.

* Cultivate and maintain strong relationships with corporate partners, foundations, community organizations, and individual donors to increase visibility, funding, and long-term support.

* Accurately track fundraising progress, maintain donor databases, and prepare reports as required for leadership and funders.

* Develop and contribute to promotional articles, publications, events, and campaigns that increase awareness of PORTCO's mission, services, and community impact.

* Create, manage, and lead fundraising campaigns aligned with organizational goals and donor interests.

* Explain the tax advantages of charitable contributions to potential donors and partners as appropriate.

* Write, organize, and submit compelling grant proposals, applications, and supporting documentation that clearly communicate PORTCO's mission, outcomes, and impact.

* Develop and manage an annual grants strategy, including prospect research to identify, cultivate, and solicit new funding opportunities.

* Support PORTCO Connect by identifying and developing new business opportunities-particularly in the Hampton Roads region-to secure contracts and partnerships that allow PORTCO to perform janitorial, maintenance, administrative, and other services.

* Build and strengthen community partnerships with local businesses, government agencies, nonprofits, workforce organizations, and educational institutions to expand PORTCO's visibility and employment opportunities.

* Manage PORTCO's social media presence, including Facebook, LinkedIn, X (Twitter), and other relevant platforms, ensuring consistent branding and messaging.

* Create and distribute engaging, shareable content tailored to each platform that supports marketing, recruitment, fundraising, and brand awareness goals.

* Plan and execute social media campaigns and promotions, tracking engagement and performance metrics to measure success and inform strategy.

* Drive consistent, relevant traffic and leads through digital and community outreach efforts.

* Explore new and innovative ways to engage audiences and identify emerging platforms or outreach opportunities.

* Support recruitment efforts by building applicant sources through relationships with community services, colleges, employment agencies, media, and workforce partners; providing organizational information, presentations, and maintaining rapport.

* Enhance PORTCO's employer brand and organizational attractiveness by recommending communication, marketing, and engagement practices that support employee retention and community trust.

* Maintain professional knowledge by participating in educational opportunities, professional organizations, and networking related to marketing, fundraising, nonprofit leadership, and workforce development.

Qualifications

• A Bachelor's degree or equivalent, based on work experience.
• Proven relationship building skills with the ability to engender trust and loyalty
• Excellent communication skills - both written and verbal
• Excellent presentation skills
• Demonstrated high level of drive whether working as an individual or as part of a team
• Strong and proven persuasive negotiating skills
• Willingness/ability to work occasional weekends and unsocial hours and to travel as required
• Detail-oriented, organized, deadline-driven
• Proficient in all areas of Microsoft Office to include Outlook, Word, Excel and PowerPoint

Training:

Relative training within the field of Marketing and Grant Writing will be required as it becomes available through SourceAmerica or other sources

Location:

Work will be performed primarily at the PORTCO Administrative Offices in Suffolk, VA. Some travel to different work sites and to local or out of town training is required. Out of town travel is less than 10 days per year.

Physical Demands:

The physical demands descried here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the non-essential functions.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 lbs. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.