Assistant Director, Graduate Enrollment Marketing

Texas Tech University
United States, Texas, Lubbock
Jan 06, 2026
Lubbock Assistant Director, Graduate Enrollment Marketing 43370BR Marketing and Communications Position Description Performs varied and complex administrative duties in the management and coordination of a large, specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained. About the University Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world. About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories. About the Department and/or College In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible. As the Assistant Director of Graduate Enrollment Marketing, you will assist with targeted digital marketing initiatives designed to increase awareness, interest and applications for Texas Tech University's graduate programs. This position plans and executes paid digital campaigns that support graduate recruitment cycles, program launches, admissions deadlines, graduate events and overall Graduate School visibility. The role requires experience in developing, managing and optimizing multi-channel campaigns and use of Google Analytics to evaluate performance, track conversions, and refine strategy. This position operates under the supervision of the Senior Director of Marketing, exercising independent judgment while adhering to university policies, brand standards and enrollment marketing priorities. Major/Essential Functions Develop, launch, and assist with managing paid digital campaigns promoting graduate programs, events, deadlines and recruitment initiatives across platforms. Optimize campaign performance by monitoring results, testing audiences and creative variations, and making data-informed adjustments to improve efficiency and conversion outcomes. Track and analyze campaign performance using Google Analytics and platform dashboards, providing insights that inform strategy and support enrollment goals. Collaborate with internal partners, including the Graduate School, academic programs and marketing staff, to align campaign planning with recruitment and enrollment priorities. Work with designers and content producers to build compelling, audience-specific creative assets that support campaign objectives and align with brand standards. Manage and allocate paid media budgets to ensure efficient use of marketing resources and effective pacing across platforms. Ensure all campaigns follow advertising guidelines, accessibility standards and university brand requirements. Knowledge, Skills, and Abilities Proficiency in Google Analytics and Google Tag Manager to monitor and report on digital campaign performance. Strong analytical skills with the ability to interpret campaign data and make recommendations for improvement. Knowledge of digital advertising best practices, including audience targeting, creative testing and budget tracking. Ability to collaborate with internal teams, support campaign initiatives, and communicate results to supervisors and stakeholders. Required Qualifications Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis. Preferred Qualifications Experience executing and optimizing paid digital campaigns across platforms such as Meta Ads, Google Ads and LinkedIn. Excellent communication and interpersonal skills for collaborating with internal teams, external partners and stakeholders. Ability to multitask and manage multiple projects simultaneously in a fast-paced environment. Detail-oriented with a focus on producing high-quality, accurate work. Experience with additional analytics or CRM tools such as Salesforce. Knowledge of higher education enrollment trends and graduate recruitment strategies. Safety Information Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees. Does this position work in a research laboratory? No Required Attachments Cover Letter, Portfolio and/or Video, Resume / CV Job Type Full Time Pay Basis Monthly Job Family Communications & Marketing Job Sub Family Communications & Marketing Generalist Annualized Pay Range $59,000 - $77,100 - $94,900 Pay Statement Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. Travel Required None Shift Day Schedule Details Monday-Friday, 8:00am - 5:00pm Grant Funded? No EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.