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Sales Representative

The Sherwin-Williams Company
$61,310.08 - $79,727.17 Annually
United States, Minnesota, Minneapolis
Jan 08, 2026

The General Industrial Division Sales Representative focuses on driving sales growth within a defined territory by achieving or exceeding sales targets, increasing gallon growth, and expanding opportunity account sales. Responsibilities include developing and executing a territory market plan, identifying customer needs, conducting product demonstrations, and leveraging competitive analysis to position Sherwin-Williams' advantages. The role also involves maintaining strong customer relationships, resolving complaints, managing inventory needs, and collaborating with store/facility managers to ensure service excellence.


  • Achieve or exceed sales budget.

  • Increase gallon growth and grow opportunity account sales.

  • Collect reliable customer/territory information and estimate individual customer potential.

  • Conduct competitive product testing and comparisons to S-W and identify current competitors' strengths and weaknesses and S-W's competitive advantage.

  • Develop a strategy to sell target customers and identify items or product categories that require specific attention in support of this strategy.

  • Conduct product demos to support the selling process.

  • Access product/technical information to support customers' application requirements.

  • Identify sources of sales leads and follow through on leads provided by store/Facility personnel as appropriate.

  • Understand servicing store/Facility's strengths and weaknesses and communicate effectively with staff members to ensure that commitments made are within the store's capabilities.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

Basic Qualifications:

  • Must be at least 18 years of age.

  • Must have a valid unrestricted driver's license.

  • Must be legally authorized to work in country of employment without sponsorship for employment visa status.

  • Must have a high school diploma or equivalent.

Minimum Qualifications

  • 1+ years business to business sales experience.

  • Ability to travel (overnight) as needed

Preferred Qualifications:

  • Ability to identify specific General Industrial coating technologies

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