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Marketing Operations Strategist

National Council for Mental Wellbeing
parental leave, paid time off, tuition reimbursement, 403(b), retirement plan
United States, D.C., Washington
1400 K Street Northwest (Show on map)
Jan 15, 2026

Position Summary

The Marketing Operations Strategist owns the marketing operations framework, including governance, data standards, reporting, and automation, to ensure consistent campaign execution and reliable performance measurement. In this role, you will drive effective use of marketing automation platforms, build scalable workflows, and establish analytics governance to improve audience experience, lead quality, funnel conversion, and pipeline impact. Partnering closely with Business Development, Enterprise Technology, and Revenue Operations, you own the operational process for clean data, dependable system integrations, and trusted reporting across the full lifecycle. Success requires strong lifecycle marketing expertise across digital channels and the ability to blend hands-on platform administration with strategic problem-solving and cross-functional influence.

This is an individual contributor role without any direct reports. While this position can be done remotely from anywhere in the U.S., you must primarily accommodate our Washington, D.C. business hours of 8:30 a.m. to 5:00 p.m. ET.

Key Responsibilities

Strategic Ownership & Operating Model



  • Own the Marketing Ops roadmap aligned to departmental and organizational priorities.
  • Define and maintain governance for campaign setup, tracking, segmentation, and data quality.
  • Serve as a liaison between Marketing and Enterprise Technology to translate requirements for automation, segmentation, tracking standards, lead lifecycle, and reporting.


Data, Analytics & Measurement Governance



  • Build and maintain reporting that connects marketing activity to outcomes.
  • Own campaign taxonomy, tracking standards (UTMs, naming), and KPI consistency across teams.
  • Develop dashboards and performance readouts; translate insights into clear optimization actions.
  • Partner with BI/Data, Enterprise Technology, and Business Development to improve data integrity, segmentation, enrichment, and reporting usability.


Lead Generation & Revenue Operations Partnership



  • Operationalize lead-generation programs across channels with clear tracking and measurement.
  • Co-own lead lifecycle governance (MQL/SQL criteria, routing, SLAs) with Revenue Ops/Sales Ops.
  • Build and optimize lead scoring, routing, enrichment, and exception handling; monitor and resolve lead-flow issues.
  • Strengthen funnel visibility and attribution readiness through campaign hygiene and consistent data definitions.


Marketing Automation & Lifecycle Optimization



  • Manage the marketing automation platform (Marketo or similar), including architecture and governance.
  • Design scalable automation programs (nurture, lifecycle, re-engagement, event/webinar journeys).
  • Govern automation rules, triggers, personalization, segmentation logic, and reusable components to improve efficiency.


Cross-Functional Enablement



  • Translate marketing-ops concepts into clear guidance, training, and documentation for non-technical partners.
  • Participate in campaign kickoffs to define measurement plans, audience strategy, segmentation needs, and operational requirements.
  • Identify and pilot responsible AI-enabled approaches to improve workflow automation, insight generation, QA, and operational efficiency while maintaining governance and data quality.


Required Qualifications



  • 4+ years of experience in marketing operations, lifecycle marketing, analytics, or a closely related field.
  • Deep experience administering Marketo (or similar tool).
  • Experience with CRM and partnering with CRM teams (MS Dynamics 365 or similar).
  • Strong marketing campaign operations experience, QA, and documentation discipline.
  • Strong analytics and data fluency (funnel analysis, segmentation strategy, KPIs).
  • Strong BI/reporting skills (e.g. Tableau, Power BI) and ability to turn insights into action.
  • Proven lead-management optimization (scoring, routing, SLAs).
  • Experience with B2B and B2C funnels and lifecycle governance (e.g. MQL/SQL).
  • Familiarity with CRM data hygiene, lifecycle governance, and attribution readiness.
  • Excellent stakeholder communication across technical and non-technical teams.
  • Working HTML/CSS knowledge and understanding of web analytics and tracking.
  • Continuous improvement mindset in MarTech and automation.
  • Strong ownership, influence, and operational rigor.
  • Data-driven problem solving with high attention to detail.
  • Adaptable, collaborative, and effective in fast-paced environments


Preferred Qualifications



  • Bachelor's degree or equivalent additional years of marketing automation experience


Salary & Benefits

The salary range for this position is $93,451 to $116,053. Salary decisions within the range are based on experience, education and internal equity.

The National Council offers a comprehensive benefits package, which includes (but is not limited to):



  • Medical, dental, vision, life and disability insurance
  • 403(b) retirement plan with employer contributions after 1 year of service
  • Paid time off, including vacation, sick, personal, floating holiday, bereavement and observed federal holidays
  • Parental support benefits, including adoption, fertility and surrogacy reimbursement and two weeks paid parental leave
  • Free unlimited Relias professional development courses
  • Annual professional development and tuition reimbursement funds
  • Calm Premium access


About Us

The vision of the National Council for Mental Wellbeing is to make mental wellbeing, including recovery from substance use challenges, a reality for everyone. Despite overwhelming need, nearly 30 million people across the U.S. do not have access to comprehensive, high-quality, affordable mental health and substance use care when they need it.

Founded in 1969, the National Council is a membership organization that drives policy and social change on behalf of nearly 3,200 mental health and substance use prevention, treatment and recovery organizations and the more than 15 million children, adults and families they serve. We advocate for policies to ensure equitable access to high-quality services and supports. We build the capacity of mental health and substance use treatment organizations. And we promote greater understanding of mental wellbeing as a core component of comprehensive health and health care. Through our Mental Health First Aid (MHFA) program, we have trained more than 4.5 million people in the U.S. to identify, understand and respond to signs and symptoms of mental health and substance use challenges.

The National Council is growing to meet this moment. We've more than doubled our dedicated team to 240+ employees since 2020. Although we have office space in Washington, D.C., we operate as a remote-first organization, with employees working from their various locations across the United States.

The National Council is proud to be an equal-opportunity employer. We embrace individuals from all backgrounds and perspectives, welcoming people of all races, ethnicities, religions, genders, sexual orientations, and ages, as well as veterans, people with disabilities, and those with lived experiences in mental health and substance use challenges to apply. We are committed to fostering a welcoming environment and recruitment process for everyone. If you require accommodation during the application process, please contact us at Recruiter@thenationalcouncil.org.


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