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Description Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve. Summary: The Behavioral Health Outreach & Marketing Specialist is responsible for promoting Pardee UNC's Behavioral Health Service Line through strategic outreach, relationship-building, and marketing initiatives. This role serves as a key liaison between the hospital's behavioral health service line and community stakeholders, referral sources, and internal teams to increase awareness, referrals, and appropriate utilization of services. Responsibilities:
- Establishes and maintains professional relationships with community referral sources, including hospitals, emergency departments, primary care providers, schools, therapists, social service agencies, employers, and community agencies
- Represents Pardee UNC Health Behavioral Health Services at approved community events, meetings, and educational forums
- Serves as a point of contact for general service information and referral pathway education
- Conducts regular in person outreach visits to promote inpatient and outpatient behavioral health programs
- Provides education regarding behavioral health programs, populations served, and levels of care
- Collaborates with hospital marketing and leadership teams to develop and execute marketing strategies specific to behavioral health services
- Gathers and shares market intelligence, including community needs, competitor offerings and referral trends
- Distributes and presents marketing and educational materials in accordance with UNC Health branding and communication guidelines
- Supports individual marketing initiatives aligned with organizational strategy
- Works closely with inpatient and outpatient clinical teams to understand services, capacity and patient flow.
- Collaborates with intake, clinical leadership, and administrative teams to remain current on services, program changes, and approved messaging
- Communicates community feedback, trends, and opportunities to leadership
- Participates in interdisciplinary meetings to align outreach efforts with operational goals
- Track outreach activities, referral patterns, and marketing outcomes using hospital reporting tools.
- Prepare regular reports summarizing outreach efforts, referral growth, and market opportunities.
- Use data to adjust outreach strategies and improve effectiveness
Other information:
- Bachelor's degree in marketing, nursing, healthcare administration, communications, public health, social work, or a related field
- Experience in behavioral health or substance abuse services
- Knowledge of inpatient and outpatient behavioral health levels of care
- Two or more years of experience in healthcare outreach, marketing, community relations, or a related role
- Strong interpersonal, written, and verbal communication skills
- Ability to work independently and collaboratively in a complex healthcare environment
Job Details
Legal Employer: Pardee - HCHC Entity: Pardee UNC Health Care Organization Unit: Pardee Adolescent Behavior Health Unit Admin Work Type: Full Time Standard Hours Per Week: 40.00 Work Assignment Type: Onsite Work Schedule: Day Job Location of Job: PARDEEHOSP Exempt From Overtime: Exempt: Yes Qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, status as a protected veteran or political affiliation.
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UNC Health Care
Jan 20, 2026