Customer Advocacy Sr. Mgr

We're looking for a Senior Manager, Customer Advocacy to join Procore's Customer Marketing team. In this role, you'll own and scale Procore's global customer advocacy and co-marketing ecosystem, transforming our most successful customers into trusted advocates, industry leaders, and strategic partners. Your primary goal is to build a world-class advocacy program that fuels pipeline, accelerates sales cycles, strengthens retention, and elevates Procore's credibility across the construction industry.

As a Senior Manager, Customer Advocacy, you'll partner closely with Sales, Customer Success, Product Marketing, Content Marketing, Brand, Communications, Events, and Global Integrated Marketing to activate customer voices across the full buyer journey. You'll use your strategic program leadership, cross-functional collaboration, and storytelling expertise to drive measurable business impact through customer proof, references, and co-marketing. If you're excited to build something highly visible, revenue-connected, and customer-led at global scale-join us.

This position reports to the Director of Customer Marketing. We're looking for someone to join us immediately.

• Define and lead Procore's global customer advocacy and co-marketing strategy, aligning programs to corporate, go-to-market, and brand objectives.

• Build and scale a flagship Customer Spotlight and co-marketing program that showcases top customers across content, PR, digital campaigns, events, and thought leadership.

• Establish scalable frameworks, governance, and processes that support advocacy across regions, segments, products, and personas.

• Own and modernize customer advocacy programs, including customer references, reviews, advocate tiers, and rewards, to improve win rates, accelerate sales cycles, and enhance customer experience.

• Partner with Content Marketing to produce compelling customer stories, including case studies, videos, ROI narratives, and executive and practitioner thought leadership.

• Build and maintain a centralized repository of approved customer proof, quotes, stories, and assets for Sales, Marketing, and Product teams.

• Lead Procore's strategy across customer review platforms and customer awards, strengthening industry presence and customer recognition.

• Define measurement frameworks and reporting to demonstrate advocacy impact on pipeline, revenue influence, retention, expansion, and brand engagement.

• Ensure advocacy programs meet legal, compliance, and brand standards globally.

• Build, mentor, and manage a high-performing team responsible for advocacy sourcing, activation, and operations.

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

• 10+ years of experience in customer marketing, customer advocacy, community, or B2B marketing roles, with at least 3+ years managing people.

• Proven experience building and scaling global advocacy, co-marketing, or customer storytelling programs in a B2B SaaS environment.

• Strong cross-functional leadership skills with the ability to influence senior stakeholders across Sales, Marketing, Product, and Customer Success.

• Deep expertise in customer references, reviews, case studies, and co-marketing programs tied to revenue outcomes.

• Exceptional written and verbal communication skills, with a strong eye for narrative, brand voice, and customer authenticity.

• Analytical mindset with experience defining metrics and demonstrating program impact on pipeline and revenue.

• Highly organized, proactive, and comfortable operating in ambiguity while building new programs from the ground up.

Base Pay Range:

Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.