Content Marketing Manager

About us- Cognex is the largest, most successful and recognized global player in industrial machine vision! We are a financially strong, international company with no debt and have been in business for over 40 years. Using advanced optics, image sensors and artificial intelligence software Cognex vision and ID systems capture an image then analyze it to make sense of what's being seen. We are deeply committed to fostering an inclusive and equitable work environment, guided by our "Work Hard, Play Hard, Move Fast" culture, which celebrates employee innovation, determination, and dedication in a dynamic, fun, and distinctive atmosphere.

We are working on a hybrid schedule, 3 days in the office, 2 at home.

As the Content Strategy Manager for Product Marketing at Cognex, you will be the critical link between our innovative machine vision technology and our prospective customers at the bottom of the sales funnel. You will be responsible for creating high-impact, decision-enabling content that addresses final objections, demonstrates clear value propositions, and accelerates the sales cycle for our industrial B2B solutions. This hands-on role requires a blend of technical acumen, compelling storytelling, and a deep understanding of the B2B buyer's journey in the industrial automation space.

Key Responsibilities

• Content Creation & Management: Develop and maintain a comprehensive suite of bottom-of-funnel (BOFU) marketing and sales enablement materials.

• Technical Documents: Create and update detailed datasheets, spec sheets, solution briefs, and competitive battlecards that translate complex technical functionality into clear, customer-centric benefits.

• Multimedia Assets: Plan, script, and manage the production of product videos, application demos, and customer testimonials/case studies that build trust and showcase quantifiable results.

• Webinars & Presentations: Develop content for and host product-focused webinars for qualified prospects, and create modular sales presentation decks.

• Messaging & Positioning: Collaborate with the broader Product Management teams to refine product positioning and messaging that resonates with our target B2B buyer personas at the decision stage.

• Market & Competitive Intelligence: Gather competitive intelligence and market trends to inform and differentiate our product messaging, packaging these insights into actionable information for the sales team.

• Performance Analysis: Track content usage and performance metrics (e.g., win rates, influenced pipeline, content engagement) to assess effectiveness and continuously optimize materials based on data-driven insights.

• Cross-Functional Collaboration: Act as the subject matter expert, fostering alignment and communication between Product Management, Engineering, Sales, and Marketing teams.

Required Qualifications

• Bachelor's degree in Marketing, Engineering, Communications, or a related technical discipline.

• 5+ years of experience in product marketing or technical content development, preferably within a B2B technology or industrial automation environment.

• Proven ability to translate complex technical concepts into simple, compelling narratives that resonate with a technical audience and drive purchasing decisions.

• Exceptional written and verbal communication skills, with an acute attention to detail and a portfolio of relevant work (datasheets, case studies, videos, etc.).

• Strong project management skills and the ability to manage multiple priorities in a fast-paced, dynamic environment.

Why Cognex?

Cognex is the global leader in industrial machine vision. We are a financially strong, international company with a "Work Hard, Play Hard, Move Fast" culture that celebrates innovation and determination. Our employees are passionate about solving the toughest challenges in industrial automation.

Cognex believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 82,000 USD - 177,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a sales incentive plan.

This position provides a comprehensive benefits package, including health, dental, and vision insurance; a 401(k) retirement plan with company matching; employer-paid disability, family leave, and life insurance; paid time off (including holidays); optional voluntary benefits; and recognition and wellness programs.

Equal Employment Opportunity

Cognex is an equal opportunity employer. Cognex evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.