Principal, GTM Strategy, Creator Cross-App

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We're seeking a Principal, GTM Strategy to lead federal web initiatives for Adobe's Creator offerings, including cross-app journeys, user activation and onboarding, merchandising, and keyword routing, to ensure Creators are guided to the right Adobe product, workflow, and value as quickly as possible.

In this role, you will partner closely with PMM, marketing, product, and analytics leaders to develop and implement a cross-app growth roadmap. You will drive cross-functional alignment across apps and offerings and deliver measurable business impact across the Creator web portfolio.

• Partner withproduct, marketing, and analyticsteams to deeply understand crossapp user journeys and articulate clear"better together" narrativesacross Creator offerings.
• Identifygaps and friction pointsfrom activation and onboarding through repeat use and retention, grounded in deep user insights and experience data.
• Develop, prioritize, and championhighimpact integration and optimization initiativesthat deliver higher value to users.
• Drivealignment and executionof crossapp growth initiatives across crossfunctional teams, ensuring clear ownership, timelines, and outcomes.
• Establish decision frameworks for keyword routingwhen multiple products can serve the same user intent.
• Identifycross-app merchandising opportunitiesfor existing and new offerings that clearly align to user needs and value propositions.
• Continuouslyshare insights, wins, and failuresto build a culture of learning, experimentation, and iteration across the team.
• Serve as thevoice of the customeracross the organization, ensuring that growth strategies are anchored in deliveringreal, sustained valuefor users.

• 10+ years of experiencein GTM strategy, productled growth, product strategy, or growth marketing roles.
• Adatadriven approachwith demonstrated ability to dig into metrics, identify patterns, and translate insights into clear decisions and actions.
• Strong cross-functional leadership and collaboration skills, with the ability to influence and implement across diverse teams.
• Experience working acrossmultiple products/portfolios, helping to defineand build cohesive crossproduct user experiences.
• Experience operating inhighgrowth, fastpaced environments, ideally working withGen AI or other emerging, innovative technologies.
• A strongbias for action, deepintellectual curiosity, and a passion for buildingcategorydefining user experiences.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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