Marketing Specialist (III)

**Join a leading technology and innovation company that is transforming how people interact with the world. This is an incredible opportunity to shape impactful marketing strategies, drive large-scale projects from concept to completion, and significantly contribute to building brand recognition and engaging customers globally. You will be at the forefront of creating compelling experiences, leveraging data-driven insights, and collaborating with diverse teams to achieve remarkable business results.**

Our client, a global leader in technology, is dedicated to connecting people, fostering innovation, and delivering groundbreaking products and services that enrich lives worldwide. They are known for their commitment to excellence, pushing boundaries, and creating a dynamic environment where creativity thrives and impactful work is celebrated. Aquent is proud to partner with them in finding exceptional talent.

As a key individual contributor, you will spearhead marketing initiatives that directly influence customer perception and engagement. Your expertise will be crucial in developing and executing comprehensive campaigns, optimizing strategies, and ensuring maximum return on investment across various channels. This role offers the chance to lead, innovate, and make a tangible difference in how the brand connects with its audience, driving significant business impact through strategic marketing leadership and flawless execution.

**Your Impact and Responsibilities:**

* Develop and execute comprehensive internal and external promotion plans, collaborating with cross-functional teams (growth, content, design) and leveraging digital tools to maximize awareness and drive generation.

* Drive in-depth analysis and insight development from data to identify new marketing opportunities and audience insights, informing strategic decisions.

* Formulate and implement robust marketing strategies to achieve business objectives, overseeing content positioning and marketing programs to enhance awareness and engagement across diverse media channels.

* Collaborate with senior marketing leadership to define project strategy and objectives, spearheading initiatives focused on drive generation, customer advocacy, and developing innovative virtual and physical experiences.

* Engage and manage multiple media agencies, optimizing their workflow and ensuring strategic alignment.

* Cultivate strong partnerships with stakeholders to ensure all content and campaigns resonate with the brand voice and maintain high quality across media and social channels.

* Act as a subject matter expert and thought leader, establishing advertising standards and aligning strategic marketing efforts across the organization globally.

* Lead efforts to analyze, track, and report on campaign and project ROI against predetermined metrics (pipeline, revenue, MQLs) using relevant management systems, working closely with sales teams to maximize impact.

* Serve as a primary point of contact for the management of complex, large-scale media planning, collaborating with global media teams to scale strategies effectively.

* Drive the development, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation, and measurement strategies.

* Develop and maintain external relationships with venues and a wide range of suppliers/agencies, including contract negotiation, spatial and audiovisual planning, activation, gifting, and speaker management.

* Lead the development and implementation of pioneering marketing communications strategies to achieve broad media and public amplification.

* Lead end-to-end project management for retail marketing initiatives, with a specific focus on in-store activations and customer interaction devices.

* Strategize and implement methods for managing authentic and engaging content on customer interaction devices.

* Manage internal cross-functional stakeholders, including marketing, product, and engineering teams, ensuring seamless project alignment and execution.

* Oversee external agencies and vendors, ensuring timely deliverables, effective communication, and strong collaborative partnerships for content creation and deployment.

* Create and meticulously manage detailed project timelines, workback schedules, and review processes to ensure all major milestones are achieved.

* Ensure clear, consistent, and proactive communication of project status, risks, and deliverables to all levels of stakeholders.

* Manage multiple projects concurrently, effectively prioritizing tasks to meet stringent deadlines in a dynamic, fast-paced environment.

* Support global retail initiatives, guaranteeing a consistent brand experience across various international markets.

* Utilize specialized project management tools for tracking deliverables, timelines, and approvals.

* Analyze project performance rigorously to identify opportunities for continuous optimization and improvement.

**Must-Have Qualifications:**

* 6+ years of comprehensive experience in marketing, specifically within retail marketing, with a strong focus on in-store activations or hardware device marketing.

* Proven expertise in end-to-end project management, encompassing planning, scheduling, execution, and managing projects with rigorous timelines and multiple stakeholders.

* Exceptional communication, interpersonal, and presentation skills, demonstrated in managing diverse internal stakeholders and external partners.

* Demonstrated experience in effectively managing external agencies and vendors within a marketing context.

* Ability to lead projects independently, take proactive initiative, and expertly manage multiple priorities in a fast-paced environment.

* Strong analytical skills, including the ability to lead analysis and operational workflow management, utilizing data and bug-tracking to streamline processes and uncover new marketing opportunities.

* Proficiency in developing and maintaining relationships with internal product teams and external creative production teams for digital assets and demo content, coordinating complex workflows for asset formatting and development.

* Deep proficiency in key marketing domains: Media placement, Social media, Influencer marketing, Event management, Search Engine Optimization (SEO), Deal negotiation, Consumer behavior, and Data analysis & synthesis.

* Demonstrated ability in Affiliation and adaptability, Creativity, 10x thinking, Growth mindset, Team Management, Project management skills, and Stakeholder engagement.

**Nice-to-Have Qualifications:**

* An innate affinity for technology and an "early adopter" mindset, coupled with a keen interest in emerging innovations.

* Comfort and familiarity with AI tools for content generation.

* Prior experience within diverse retail environments, such as large format stores, consumer electronics retailers, or telecommunications carrier stores.

* Familiarity with marketing hardware devices within a retail setting.

* Proficiency with specific project management tools such as Smartsheets and RightNow.

* A proven growth mindset, strong adaptability, and a proactive approach to problem-solving.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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