Principal Marketing Program Manager

About the role:

The Principal Marketing Program Manager role exists to drive marketing programs and ensure they're meeting strategic objectives. The Principal Marketing Program Manager is responsible for the day-to-day management of marketing programs working with key stakeholders across the company including marketing, product marketing, sales, product management, legal, finance, procurement, and more to identify the goals and components of each program and ensure that the tactical execution happens.

You will support the team to strategize, scope, build, execute, adapt, and measure high-impact programs to harness brand awareness, generate leads, drive pipeline, and position Samsara as the leader in connected operations. You should be experienced in project managing full funnel marketing campaigns, cross-functional projects, and creatively solving problems. This highly cross-functional role requires building strong relationships and alignment across the central and regional marketing teams and working collaboratively with other GTM functions.

This is a remote position open to candidates residing in the US. This position requires working hours in the Pacific US time zone.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact-helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In this role you will

• Manage the end-to-end execution of full-funnel marketing programs by partnering with cross-functional teams (content, design, demand, product marketing, product, legal, etc.) to source content, promotional materials, and target lists. This includes managing project timelines, developing the bill of materials, and securing the necessary resources and budget for successful execution. Primary focus on corporate marketing programs, with additional cross-functional programs as bandwidth allows.
• Monitor, analyze, and optimize marketing programs to ensure efficiency and effectiveness in achieving program goals. This includes real-time monitoring and adjustments, as needed, as well as longer-term reviews to gauge how leads are maturing through the funnel. Utilize best practices, analysis, and hypothesis testing to continually improve programs.
• Establish and own program metrics and goals, proactively identify and address risks, track progress to make real-time adjustments, and effectively document and communicate marketing plans to stakeholders.
• Partner with marketing operations to establish program tracking, nurture flow alignment, lead follow up workflows, and reporting requirements as needed.
• Continuously evolve program plans each quarter by fostering innovative ideas to drive better business results, while maintaining regular communication with stakeholders and team members on project status, progress, risks, and potential delivery challenges.
• Hold ongoing retrospectives to promote continuous process improvements, execute and track quarterly goals that align to business priorities, and collaborate regularly with all go-to-market teams.
• Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role

• 10+ years of experience in program management, strategy, and operations in Marketing, at a high-growth B2B SaaS company.
• Proven expertise in managing large-scale marketing launches and campaigns, coordinating multiple workstreams, deliverables, stakeholders, and cross-functional teams.
• Strong analytical, planning, and organizational skills, with the ability to manage competing priorities and navigate ambiguity.
• Proficiency with project management tools and methodologies (e.g., Airtable, Jira, Google Sheets) and experience working in Google Suite, Salesforce, and Tableau.
• Experience managing budgets, working with vendors, and ensuring efficient resource allocation.
• Strong verbal and written communication skills, with the ability to articulate strategies, convey complex information concisely, and effectively engage with all levels of the organization, including senior leadership.
• Highly process-oriented with a structured approach to campaign management-building timelines, trackers, and bills of materials, setting agendas, running meetings, and driving accountability across teams.