Lead Content Creator

Aquent is partnering with a leading global CPG beverage company, recognized for its portfolio of iconic brands and commitment to innovation, cultural relevance, and growth. This organization operates at scale across global markets and continues to shape how brands show up in culture.

We're seeking a Lead Content Creator, Social to serve as a senior creative and hands-on maker within the company's in-house social agency. This is a highly impactful role for a social-native creative who thrives at the intersection of culture, content, and speed.

You will play a central role in shaping how well-known beverage brands engage across social platforms-delivering content that is platform-first, culturally fluent, and built to perform in real time.

Lead Content Creator

Creative Studio - Social

Location: New York City

Reports To: Creative Director, Social

About the Role

We're looking for a Lead Content Creator, Social - a senior-level maker who can concept, host, and build platform-native content that people actually choose to watch.

This is not a purely aesthetic role. It's not about making things look polished for the grid. It's about making things entertaining, repeatable, and worth following.

You'll help shape how a portfolio of globally recognized beverage brands shows up across social platforms in ways that feel comedic, self-aware, and built for cultural traction.

We're looking for someone who understands that social content is programming - not just posting.

What You'll Do

Concept and develop recurring content formats and episodic ideas designed to build audience over time. You know how to create a repeatable premise that can evolve.

Bring a strong point of view rooted in comedy, improv, or entertainment. You're comfortable on camera (or directing on-camera talent) and understand timing, pacing, and performance.

Shoot, edit, write, and produce short-form content across TikTok, Instagram, YouTube, and emerging platforms. You move fast without losing the joke.

Have a genuine passion for food and beverage culture - trends, rituals, fandoms, experimentation. You're excited to explore and play.

Seamlessly incorporate products into content in ways that feel native, not forced. You understand how to make brands part of the entertainment - not an interruption.

Partner with creators and influencers to shape content that feels authentic and engaging while protecting brand voice.

Mentor junior creators and freelancers. Raise the bar on ideas, craft, and performance thinking.

Qualifications

• 3-6 years of experience creating social-first content
• Portfolio that demonstrates series-based thinking, not just one-off posts
• Background in comedy, improv, hosting, or entertainment strongly preferred
• Demonstrated ability to build engaging personality-led content
• Deep understanding of TikTok, Instagram, YouTube formats and trends
• Experience integrating brands/products naturally into content
• Ability to concept and execute quickly in fast-moving environments

The Ideal Candidate

You are a builder and a performer.

You think in formats.

You understand recurring bits.

You know how to make something worth following.

You're energized by food culture.

You're not coming from a purely beauty or aesthetic content background.

You're excited by the challenge of making products part of the entertainment.

You care about views - but you care even more about watch time and rewatchability.

You want to grow creatively.

But you still love being close to the work - camera on, edit open, idea evolving in real time.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's leading brands. Our eligible talent have access to competitive benefits, including medical, dental, vision, paid sick leave, and retirement plans with a match.

Aquent is an equal opportunity employer committed to building an inclusive and diverse workplace

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