Principal Product Marketing Manager, Mobile Apps

The Opportunity

Adobe is seeking a Principal Product Marketing Manager, Mobile Apps to help define and scale our mobile product marketing strategy across a growing ecosystem of creative applications.

This role will lead outbound strategy for key mobile experiences, including Lightroom Mobile, while helping shape go-to-market and growth approaches that extend across emerging mobile products. You will play a critical role in driving usage and growth strengthening Adobe's position in the mobile-first creator landscape.

We operate with a lean inbound/outbound structure, and this is a high-impact role that requires both strategic depth and executional excellence. You will flex across outbound leadership and partner deeply with the inbound PMM/product teams to drive positioning clarity, and market perspective to influence product strategy and growth outcomes.

This is an opportunity to help build Adobe's scalable mobile marketing playbook, defining how we launch, grow, measure, and optimize mobile apps in an increasingly competitive environment.

What You'll Do

Mobile Outbound Strategy

• Lead outbound strategy for Adobe Lightroom Mobile, driving integrated go-to-market efforts that accelerate MAU growth and ARR.

• Develop differentiated positioning and messaging that resonates with mobile-first creators and consumers.

• Translate product innovation into clear, compelling value propositions across paid, owned, social, influencer, and app store channels.

• Go-to-Market Leadership

• Own end-to-end go-to-market planning for major mobile releases and feature moments.

• Partner closely with Product, Growth, Lifecycle, Creative, Social, Influencer, and Regional teams to ensure coordinated execution and measurable impact.

• Ensure strong alignment between brand storytelling and performance marketing outcomes.

Growth & Mobile Excellence

• Bring deep understanding of mobile growth levers including acquisition, activation, engagement, retention, and monetization.

• Partner with analytics and growth teams to design experiments, measure performance, and optimize messaging across the funnel.

• Influence app store strategy, in-app messaging, and lifecycle touchpoints to improve conversion and long-term value.

Inbound Partnership & Strategic Influence

• Serve as a key strategic input to Product and inbound PMM on user insights, competitive landscape, positioning frameworks, and value proposition development.

• Contribute perspective to packaging and pricing discussions, with primary focus on growth impact.

• Represent the voice of the mobile customer in product strategy conversations.

Building the Mobile Playbook

• Define and scale repeatable frameworks for mobile launches, measurement, experimentation, and cross-functional orchestration.

• Help establish standards that can extend across current and future mobile applications.

• Contribute to shaping Adobe's long-term mobile ecosystem strategy.

• Executive Communication

• Present strategy, launch plans, and business impact to senior leadership.

• Influence decision-making through data-driven insights and clear narrative storytelling.

Requirements

• 10+ years of experience in product marketing, marketing, or a related field

• Extensive experience in mobile app product marketing, with demonstrated impact on MAU growth and revenue.

• Strong fluency in consumer growth dynamics and mobile performance metrics.

• Experience leading large-scale global product launches.

• Proven ability to operate as an IC leader, influencing across highly matrixed organizations without direct authority.

• Experience partnering closely with Growth, Lifecycle, and Influencer marketing teams.

• Strong analytical and critical thinking capabilities, with comfort translating data into action.

• Exceptional storytelling and executive communication skills.

• Ability to flex between outbound leadership and strategic inbound contribution.

• Mobile growth expertise prioritized over deep domain experience in creative tools.

• BA/BS Degree preferred OR 10+ years of product marketing experience OR equivalent practical experience.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.