Digital Marketing Specialist

Physician Affiliate Group of New York, P.C. (PAGNY) is seeking a Digital Marketing Specialist to help strengthen and grow our online presence in support of physician recruitment and brand awareness. In this role, you will bring the PAGNY brand to life through engaging digital content, impactful social media strategies, and data-driven marketing initiatives. Working closely with healthcare providers and internal teams, you will create compelling content that highlights our physicians, mission, and commitment to serving New York City communities.

The Mission ofNYC Health + Hospitalsis to extend equally to all New Yorkers, regardless of the ability to pay, comprehensive health services of the highest quality in an atmosphere of humane care, dignity, and respect. Their Values are built on a foundation of social and racial equity and has established the ICARE standards for all staff.

NYC Health + Hospitalsis the nation's largest municipal health care delivery system in the United States. Dedicated to providing the highest quality health care services to all New Yorkers with compassion, dignity and respect, and regardless of immigration status or ability to pay.

The Digital Marketing Specialist will help strengthen PAGNY's digital presence and support physician recruitment, employer branding, and organizational awareness. This individual will develop engaging digital content, manage social media platforms, support website enhancements, and implement data-driven marketing strategies. Working closely with physicians and internal teams, the Specialist will showcase our providers, organizational mission, and commitment to delivering quality healthcare to New York City communities.

Opportunity Details

Content Creation & Social Media Strategy

• Develop and execute creative social media strategies to increase brand awareness and support physician recruitment initiatives.
• Create engaging digital content highlighting PAGNY physicians, clinical expertise, organizational culture, and employee stories.
• Collaborate with healthcare providers to develop medical, educational, and promotional content.
• Capture, edit, and produce short-form videos, graphics, carousels, and promotional materials.
• Write compelling social media captions that translate healthcare topics into accessible, engaging content.
• Develop and manage targeted social media campaigns.
• Maintain consistent brand messaging and visual identity across all digital channels.

Website Management & SEO

• Maintain, update, and publish website content, webpages, and landing pages.
• Ensure website content is accurate, engaging, user-friendly, and consistent with brand standards.
• Implement SEO best practices, including keyword research, metadata updates, and content optimization.
• Identify opportunities to improve website visibility, functionality, and overall user experience.

Social Media Platform Management

• Manage daily content and activity across Instagram, Facebook, X, YouTube, and LinkedIn.
• Develop and maintain a monthly social media content calendar.
• Schedule, publish, and monitor content.
• Stay informed of emerging digital trends, platform updates, and healthcare marketing best practices.

Community Engagement & Brand Development

• Monitor and respond to social media comments, messages, and reviews in a timely and professional manner.
• Build and strengthen PAGNY's online community through meaningful digital engagement.
• Highlight partnerships, community initiatives, and healthcare providers' contributions to the communities they serve.
• Identify opportunities to showcase physician achievements, organizational milestones, and employee experiences.

Analytics & Performance Reporting

• Monitor and analyze social media performance, including engagement, reach, impressions, follower growth, and conversions.
• Track website traffic and user engagement using Google Analytics and other reporting tools.
• Support SEO and SEM initiatives to improve digital visibility and audience reach.
• Prepare monthly performance reports, identifying trends, opportunities, and recommendations.
• Use analytics and performance insights to refine content strategies and improve campaign effectiveness.

Compliance & Brand Standards

• Ensure all digital content complies with organizational policies, privacy requirements, and applicable healthcare regulations.
• Maintain accuracy, professionalism, and appropriate representation of PAGNY across all online platforms.
• Ensure consistency with established brand guid

• Bachelor's Degree in Marketing, Communications, Digital Media, or related field preferred.
• 2+ years of experience managing social media or digital marketing for a brand or organization.
• Familiarity with digital marketing tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, and social media scheduling platforms.Maintain a professional and accurate representation of the organization online.
• Experience in healthcare recruitment marketing, or medical communications is a strong plus.
• Moderate video editing and graphic design skills.
• Comfortable collaborating with healthcare providers and clinical staff to capture content.

Benefits include:

• 401(k) Company Contribution (subject to IRS contribution limits):
  • Employees are immediately vested in a 3% company contribution of base earnings. No employee match is required.
  • After one year of service, employees receive an additional 7% company contribution of base earnings. No employee match is required.
• Generous Annual Paid Time Off (PTO): Vacation andHoliday.
• Medical, Prescription, and Dental Coverage: Top-tier plans with employee contributions significantly below market rates.
• Life Insurance and Accidental Death and Dismemberment (AD&D) Coverage: Equal to 3x your salary (up to a maximum of $250,000) provided at no cost to you.
  • Additional employee-paid Voluntary Life and AD&D coverage is available for you and your family.
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs).
• Pre-tax employee-paid contributions for commuting expenses.
• Annual Salary = $70,000* - $85,000*

Physician Affiliate Group of New York, P.C. (PAGNY) mission is to provide accountable, responsive, quality care with the highest degree of sensitivity to the needs of the diverse population that lives in our New York Community. PAGNY is one of the largest physician groups in the country and directly employs nearly 4,000 physicians and allied health professionals who provide services to NYC Health + Hospitals, the largest municipal health care system in the nation, serving more than a million New Yorkers annually. Our providers are highly skilled professionals with outstanding credentials who deliver the highest level of quality healthcare to patients throughout New York City.

Physician Affiliate Group of New York, P.C. (PAGNY) is an equal opportunity employer committed to equitable hiring practices and a supportiveworkplace. All candidates are considered based on their individual qualifications, potential, and experience. To learn more about our culture and ongoing workplace practices, please visit ourWorkplace Culture | PAGNY page.

*Salary Disclosure Information:

The salary listed for this position complies with New York City's Salary Transparency Law for Job Advertisements. The salary applies specifically to the position being advertised and does not include benefits. Actual total compensation may vary based on factors such as experience, skills, qualifications, historical performance, and other relevant criteria.