Marketing Specialist - P&I

AAF International offers the most comprehensive clean air solutions available across the globe. Selling under the American Air Filter and the AAF International brand names, AAF International has been an industry pioneer since 1921 with manufacturing operations in 22 countries with over 6000 employees globally. Our products are the industry benchmarks for quality and performance. Our applications include commercial, industrial and residential solutions from the filters used in your home to the most critical cleanroom and power generation applications.

We are a member of the Daikin Group, the world's largest air conditioning provider with $30 billion in revenue and over 75,000 employees worldwide. Founded in 1924, Daikin has grown into a diversified industrial manufacturing company offering solutions in clean, air, air conditioning, refrigeration, chemicals, oil hydraulics, defense systems and electronics.

Our culture of continuous improvement, safety, and world class operations is driven by our people-centered management philosophy. This philosophy is built around mutual selection: that while AAF seeks top talent people to join and deliver on our team, we also want each team member to receive job satisfaction, growth & development, and continued happiness in being a long-term member of the AAF family. This is fueled by our belief in treating our people, our supply partners, our customers and our environment with the trust and respect we each require, and our passion to give back to our community for our success.

Read more about our philosophy at: http://www.daikin.com/about/corporate/philosophy/index.html

AAF International is an Equal Opportunity Employer M/F/Disability/Veteran.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender identity, national origin, citizenship, veteran status, uniform servicemember status, age, disability or any other legally recognized protected personal characteristics.

Position Objective:

If you're looking for a workplace that values innovation, fosters growth and enables you to make a tangible impact, then you might just be the Marketing Specialist we're looking for. As a Marketing Specialist you will play a critical role in developing and executing comprehensive digital marketing campaigns to drive customer acquisition, engagement, and retention. We are looking for a marketer who possesses both broad knowledge across various disciplines and deep expertise in the areas of Email and other digital marketing.

Key Accountabilities:

Lead Generation

• Develop and execute targeted email marketing campaigns to nurture leads, promote products, drive conversions, and grow our subscription program via HubSpot and Salesforce campaigns.
• Segment email lists and personalized messaging to deliver relevant content to different audience segments.
• Develop clear marketing KPIs and Monitor email performance metrics and conduct A/B testing to optimize campaign effectiveness.
• Maintain and manage a weekly marketing calendar of future campaigns, collaborating often with branch leadership to obtain VOC for campaign requirements/needs.

HubSpot Admin

• Manage HubSpot account, crafting landing pages, emails, workflows, and forms to aid lead generation.
• Manage form automation to ensure customer leads flow from HubSpot to Salesforce and connect with proper salesperson for lead follow-up.

Demographic Marketing Support

• Assist in ZoomInfo data collection and territory mapping of customers and competition via Power BI software for developing strategic marketing intelligence for data driven decisions related to new branch locations and acquisitions

Stay Current

Stay abreast of industry trends, emerging technologies, and competitive landscape to identify opportunities for innovation and maintain a competitive edge in the market.

• Update marketing materials including flyers, signage, website content and e-mail campaigns.
• Work closely with product manager and sales to design materials and campaigns to promote products, services and initiatives.
• LinkedIn Management: Manage the posting of content and collection of data from the AAF P&I LinkedIn pages.

Position Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field;
2. 1-3+ years of experience in digital marketing, with a focus on executing B2B digital marketing projects is a must;
3. Broad knowledge across various marketing disciplines desired;
4. Proven track record of driving results through digital marketing campaigns;
5. Strong analytical skills and proficiency in interpreting data to optimize campaign performance;
6. Excellent written and verbal communication skills;
7. Experience with Salesforce is required;
8. Experience with HubSpot or other digital campaign software is preferred;
9. Ability to manage multiple projects and prioritize tasks effectively;
10. Knowledge of ecommerce industry trends and best practices;
11. Experience with subscription-based business models is a plus;
12. Experience with ZoomInfo is a plus;
13. This position is located in Louisville;
14. This is a hybrid role, 3 days in office and 2 working from home;
15. Some travel required, 5-10%, to support trade shows or other activity.