Consumer Insights Manager

**Aquent is partnering with a leading global enterprise, a pioneer in e-commerce and retail innovation, to find exceptional talent. This organization is renowned for its customer-centric approach and vast international presence, constantly pushing the boundaries of what's possible in the digital marketplace. Joining this team means contributing to a company that impacts millions of lives daily, setting new standards for convenience and service across the globe.**

Are you a seasoned insights professional ready to drive strategic decisions at a global scale? We're seeking a dynamic individual to champion the evolution of our client's brand health measurement, transforming complex data into compelling narratives that influence leadership worldwide. This is an unparalleled opportunity to act as a "product manager" for a critical global research program, shaping how a leading brand understands its customers and competitive landscape across numerous international markets. Your expertise will directly inform high-level strategy, ensuring our client remains at the forefront of consumer engagement.

**What You'll Do:**

* **Program Leadership:** Spearhead the daily operations and strategic direction of a comprehensive Global Brand Health Tracker, spanning numerous continuous and quarterly snapshot markets.

* **Vendor Management:** Oversee and cultivate relationships with multiple external partners specializing in research fieldwork and data processing, ensuring seamless execution and high-quality outputs.

* **Strategic Storytelling:** Develop and deliver insightful quarterly reports and executive-ready presentations, translating brand health metrics, competitive positioning, and consumer challenges into actionable recommendations for global stakeholders.

* **Data Expertise:** Skillfully interpret ad-hoc data requests, discerning meaningful trends from statistical noise to provide precise and impactful insights that drive business decisions.

* **Global Collaboration:** Serve as the primary point of contact for a diverse group of internal stakeholders across media, creative, and strategy teams worldwide, fostering strong partnerships and ensuring alignment.

**Must-Have Qualifications:**

* **Experience:** 5-7 years of robust experience in high-level market research, brand tracking, or advanced data analytics.

* **Global Acumen:** Demonstrated success in managing large-scale research initiatives across multiple countries and diverse locales simultaneously.

* **Individual Contribution:** A proactive and hands-on approach, comfortable diving deep into data and owning the end-to-end process of insight generation and reporting.

* **Statistical Foundation:** Strong understanding of statistical significance (e.g., 95% confidence levels), regression modeling, MaxDiff, and TURF analysis, with the ability to interpret complex statistical outputs.

* **Technical Proficiency:** Advanced expertise in Excel for data manipulation and PowerPoint for crafting compelling, data-driven narratives.

**Nice-to-Have Qualifications:**

* **Industry Background:** Experience in business-to-consumer (B2C) environments is highly valued, with a significant preference for backgrounds in large-scale consumer packaged goods (CPG) companies or global retail.

* **Software Familiarity:** Familiarity with research software such as SPSS or Tableau to effectively interface with external vendors.

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**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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