Journey Builder / Lifecycle Marketing

Aquent is partnering with a globally recognized leader in technology and innovation, a company that consistently redefines how people connect, create, and experience the world. This organization is at the forefront of delivering seamless digital experiences, impacting millions of users daily through its innovative services and products. Joining this team means contributing to a mission-driven environment where your work directly shapes the future of digital engagement and plays a crucial role in enhancing the user journey for a vast global audience.

We are seeking a dynamic and self-motivated individual to join a pivotal Marketing Operations team, where you will be instrumental in orchestrating and optimizing customer journeys for digital services. This is an exceptional opportunity to drive growth and engagement, leveraging your expertise to craft impactful multi-channel communications that resonate with users worldwide. Your strategic thinking and flawless execution will directly influence user awareness and engagement, making a tangible difference in the success of innovative services.

• Location: NYC
• Schedule: In-Office T/W/Th; Remote M/F
• Pay Comments: W2, weekly pay, benefits, 401k w/ match
• Background screening required

What you'll do:

* Develop, test, and deploy sophisticated customer journeys, translating product and strategy objectives into effective platform capabilities and data needs.

* Collaborate and communicate clearly and effectively with diverse stakeholders across global, large-scale projects, ensuring operational plans, deliverables, and risks are meticulously addressed and aligned.

* Optimize performance through rigorous A/B testing to drive incremental growth and continuous program improvement.

* Monitor campaign performance for operational integrity, proactively identifying and communicating issues to internal teams for swift resolution.

* Identify key opportunities to enhance campaign performance, operational efficiency, processes, and product tooling.

* Build and maintain a comprehensive knowledge portal of best practices and playbooks, serving as a vital reference and training resource for the team.

Qualifications:

* Experience with SQL.

* 7-10 years of hands-on lifecycle marketing experience, with a proven track record of building and launching successful acquisition and engagement initiatives.

* Extensive experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, or Oracle Responsys.

* High aptitude for logical reasoning and critical thinking, enabling you to navigate complex challenges and make informed decisions.

* Exceptional attention to detail and organizational skills, ensuring the timely delivery of high-quality projects.

* A proactive, thoughtful, and resourceful innovator with a strong willingness to tackle ambiguity and overcome roadblocks.

* Ability to react calmly to unexpected challenges, devise effective contingency plans, make sound judgment calls, and pivot as needed under pressure in an evolving environment.

* Strong team player mentality, consistently considering the impact on partners and fostering collaborative relationships.

* Effective communication skills across all mediums, from instant messaging and email to formal presentations.

* A genuine passion for digital services and a deep familiarity with widely used hardware and software ecosystems.

* BA/BS degree preferred, or equivalent practical work experience.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#LI-CA1