Marketing Segment Manager-Business Banking & HSA

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

Key Accountabilities

• Develop and execute data-driven marketing plans aligned to product and business unit goals

• Build business cases with clear ROI expectations using past performance and market insights

• Partner with senior leaders to support strategic priorities and identify growth opportunities

• Analyze customer and prospect data to uncover insights and optimize targeting strategies

• Lead cross-functional teams to deliver integrated, customer-centered campaigns

• Ensure consistent messaging across channels including digital, email, social, and print

• Measure campaign performance and continuously improve marketing effectiveness

• Innovate new approaches to acquire, retain, and deepen customer relationships

Education & Experience

Required:

• Bachelor's degree in Marketing, Finance, Data Analytics, or related field (or equivalent experience)

• 4+ years of experience in marketing, analytics, finance, or product roles within banking or financial services

Preferred:

• Master's degree in Marketing, Finance, Data Analytics, or related field

• 2+ years of strong analytical experience including forecasting, budgeting, and data insights

• 2+ years of experience understanding market dynamics, products, and competitive landscape

• 2+ years of experience developing marketing strategies and business cases with measurable outcomes

Why You'll Love Working Here

You'll join a team that values collaboration, innovation, and continuous learning. We invest in your development and provide opportunities to grow your career while making a real impact. Your work will directly influence business success and customer experience.

Apply today to make an impact.

We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life.

• Retirement savings including both 401(k) and Pension plans.

• Paid time off to volunteer in your community.

• Opportunities to connect with others through our diversity-focusedColleague Resource Groups.

• Competitive salaries with professional development and advancement opportunities.

• Bonus benefits including well-being programs and incentives, parental leave,anemployee stock purchase plan, military benefits and much more.

• Personal banking, loan, investmentand insurance benefits.

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest.Join our community onFacebook,LinkedInandX.

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank's anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contactleavesandaccommodations@associatedbank.comif you need an accommodation at any time during the process.

Associated Banc-Corp participates in the E-Verify Program. E-Verify NoticeEnglish or Spanish. Know Your Right to WorkEnglishorSpanish.

Associated Bank isPay Transparencycompliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.