Senior Experience Strategist

We areseekinga Senior Experience Strategist to drivethe development and execution of omnichannelCRMstrategiesfor one of our top-tier global clients.

If youpossessa proventrack recordof strategicthinking at the intersection of customer experience, data, and digital ecosystems, and thrive within a dynamic agency environment,then we would love to hear from you.

As a Senior Experience Strategist, you will:

• Beworking in a smaller client strategy team as part of a broader and growing Experience Strategy team at VML MAP with colleagues around the globe.

• Own anddrivestrategicdeliverables, leading the development ofintegratedchannel plansthat definethe overarchingstrategyacross diverse touchpointsand journey creation.Guide the integration of these strategies across criticaldigital ecosystems, including email, mobile apps, social media, andemergingplatforms, ensuring cohesive and impactful customer experiences.

• Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customerengagement,ensuring strategic alignment and seamless execution.

• Oversee andsynthesizeresearchand analysis.You willfacilitateand lead strategic workshops, extracting insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions.

• Craftcompelling narratives and elevateour th

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development.

You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices.

You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services.

• 5+ years of experience in CRM, customer experience strategy, or strategic planning roles. Both agency and client-side experiencearewelcomed.

• Global outlook: 2+ yearsof experience working on anddelivering CRM strategies and communications for alarge-scaleglobal client.

• Self-Starter: the ability to make an impact quickly,identifythe opportunities and become a trusted expert in the team and by the client.

• Strongcommunicationskills: ability to present confidently and lead client meetings and workshops.

• Storytellingprowess:Proven ability to craft compelling, data-backed strategic narratives that inspire, influence, and secure buy-in from senior clients and internal stakeholders.

• Collaborativeenergy: Experience working as part of a wider client team todeliverwork to a high standard collectively.

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM.With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric.Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.