Director of Demand Generation

About TrackVia

TrackVia is a leading workflow management platform that helps organizations streamline

operations, automate processes, maintain compliance and gain visibility into their work. We

empower teams across industries and government sectors to build scalable business

applications without the complexity of traditional software development.

At TrackVia, you'll join a collaborative, innovative team focused on helping businesses transform

how work gets done. You'll have the opportunity to shape our go-to-market strategy, drive

revenue growth, and build a demand generation engine that directly impacts company success.

Position Overview

TrackVia is seeking a strategic, results-driven, and highly motivated Director of Demand

Generation to lead the development and execution of integrated marketing programs that create

qualified sales conversations, accelerate pipeline creation, and drive revenue growth.

This role is ideal for a revenue-focused marketing leader who understands how to build scalable

demand generation programs that connect marketing activities to measurable business

outcomes. The Director of Demand Generation will work closely with Sales, Marketing, Product,

Customer Success, and Executive Leadership to develop and execute strategies that increase

market awareness, engage target accounts, generate pipeline, and contribute to bookings

growth.

The ideal candidate combines strategic thinking with hands-on execution and has a proven

track record of building demand generation programs that drive qualified opportunities and

revenue in a B2B SaaS environment.

Key Responsibilities

Pipeline Strategy & Revenue Growth

• Develop and execute a comprehensive demand generation strategy aligned with TrackVia's revenue and growth objectives.
• Own marketing-sourced and marketing-influenced pipeline targets.
• Build programs that consistently generate qualified sales conversations that convert to pipeline opportunities.
• Develop and optimize inbound and account-based marketing (ABM) initiatives focused on TrackVia's ideal customer profiles and strategic target accounts.
• Partner closely with Sales leadership to align demand generation activities with territory plans, pipeline goals, and revenue targets.

Campaign Development & Execution

Plan and execute integrated multi-channel campaigns across:

1. Digital advertising
2. Account-based marketing
3. Email marketing
4. Webinars and virtual events
5. Industry events and trade shows
6. Partner marketing
7. Outbound and nurture programs

• Develop campaign strategies that engage buying committees and move prospects through the buyer journey.
• Continuously test and optimize messaging, targeting, channels, and offers to improve conversion rates and campaign performance.
• Collaborate with the broader marketing and sales teams to develop compelling assets that support awareness, engagement, pipeline creation, and opportunity acceleration.

Sales Alignment & Pipeline Conversion

Partner with Account Executives and Optimize Lead Process

• Create a feedback loop with Sales that improves lead quality, sales conversation creation, and opportunity conversion.
• Optimize lead management processes, scoring models, routing triggers, and sales engagement activities.
• Develop programs that increase meeting creation, pipeline velocity, and progression through the sales funnel.
• Conduct regular pipeline reviews and campaign performance assessments with Sales leadership.

Marketing Operations & Analytics

Measure and report on key demand generation metrics, including:

1. Sales conversations generated
2. Marketing Qualified Leads (MQLs)
3. Sales Qualified Leads (SQLs)
4. Meetings booked
5. Pipeline created
6. Opportunity conversion rates
7. Customer acquisition cost (CAC)
8. Campaign attribution

• Build reporting frameworks that clearly connect marketing investments to pipeline and revenue outcomes.
• Analyze performance data and provide actionable recommendations to improve efficiency and ROI.
• Manage marketing technology platforms including CRM, marketing automation, attribution, and analytics tools.

Cross-Functional Collaboration

• Partner with Product teams to align campaigns with product launches, market opportunities, and customer needs.
• Collaborate with Customer Success to identify expansion, advocacy, and customer marketing opportunities.
• Work closely with Executive Leadership to align demand generation investments with company growth objectives.
• Support sales enablement efforts by ensuring campaign messaging and market insights are effectively communicated to revenue teams.
• Manage agency, contractor, and vendor relationships to maximize campaign effectiveness and operational efficiency.

About You

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Minimum of 8 years of experience in B2B demand generation, growth marketing, or revenue marketing roles.
• Proven track record of generating measurable pipeline growth and contributing to revenue attainment in a SaaS environment.
• Strong understanding of account-based marketing, digital marketing, lead management, and revenue operations.
• Experience with marketing automation and CRM platforms such as HubSpot and Salesforce.
• Data-driven mindset with strong analytical and reporting capabilities.
• Ability to thrive in a fast-paced, growth-oriented environment.

What Success Looks Like

• Consistent creation of qualified sales conversations that convert into pipeline
• opportunities.
• Measurable growth in marketing-sourced and marketing-influenced pipeline.
• Increased pipeline velocity and opportunity conversion rates.
• Strong alignment between Marketing and Sales around revenue objectives.
• Predictable contribution of marketing programs to bookings growth and overall company revenue.
• Improved visibility into marketing performance, attribution, and return on investment.

Company Benefits

• Competitive salary and performance-based incentives
• Comprehensive health, dental, and vision insurance
• Retirement savings plan with employer match
• Flex PTO
• Paid Holidays
• Downtown Denver Office with Paid Parking and Gym

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity within our team.