Ecommerce, Digital Growth Manager

About Crisis24

Crisis24 is a global, AI-enhanced provider of travel risk management, mass communications, critical event management, crisis-security consulting, personal protection solutions and global medical concierge capabilities, allowing prominent organizations, disruptive brands and influential people to operate with confidence in an uncertain world. At Crisis24, we go beyond mere employment; we pave the way to a realm where your skills become instrumental in shaping global security, guiding clients through a multifaceted and challenging landscape. Your journey with us will be deeply fulfilling, driven by a powerful sense of purpose and accomplishment. Within our thriving environment, you'll discover abundant chances for both personal and career advancement. Seize this moment to push your limits, broaden your expertise, and elevate your professional journey to unprecedented levels. Join the Crisis24 team today and be a part of something extraordinary where growth and impact converge.

More information is available at https://www.crisis24.com/careers

Location: Annapolis, MD preferred; open to remote candidates based in the United States.

About One Call Now

One Call Now by Crisis24 is a leading SaaS mass notification platform serving schools, nonprofits, faith-based organizations, and SMBs. As we evolve toward a true e-commerce and product-led growth model, we are focused on building a scalable, self-service customer experience that drives acquisition, conversion, and long-term customer value.

Who We Are Looking For

The E-Commerce & Digital Growth Manager is responsible for driving scalable, self-service revenue growth by optimizing the full digital funnel-from acquisition through renewal. This role focuses on increasing conversion, improving customer lifetime value, and reducing reliance on manual sales and account management support. You will partner cross-functionally with Marketing, Product, and Account Management to build a high-performing, B2C-style growth engine.

What You Will Work On

Drive Scalable Customer Acquisition & Conversion

• Partner with Marketing to convert traffic into paying customers
• Optimize landing pages, offers, pricing, and signup flows
• Improve conversion from visitor to active customer

Own the Digital Revenue Funnel

• Manage the full customer journey: acquisition signup activation renewal
• Identify drop-offs and implement improvements to increase funnel efficiency
• Increase speed to purchase and activation

Expand Revenue Through Lifecycle Optimization

• Build and scale automated customer journeys (email, SMS, voice)
• Improve renewal rates through optimized timing, messaging, and user experience
• Reduce churn by removing friction at key points in the customer lifecycle
• Increase customer lifetime value (LTV)

Optimize eCommerce Experience

• Improve usability of pricing pages, checkout flow, and customer portal
• Partner with Product to reduce friction for SMB and non-technical users
• Ensure mobile-friendly, intuitive experiences

Leverage Data to Drive Growth

• Track and report on funnel performance (conversion rates, CAC, LTV, drop-off points)
• Build dashboards and translate insights into actionable improvements
• Continuously test and iterate to improve performance

Collaborate Cross-Functionally

• Partner with Marketing, Product, and Account Management to align growth priorities
• Use customer data and insights to inform roadmap and campaign decisions

What You Will Bring

Required

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  • 3-7 years of experience in e-commerce, SaaS growth, or digital funnel optimization
  • Proven track record improving conversion rates and online customer journeys
  • Strong analytical, data-driven decision-making skills
  • Experience working cross-functionally with Marketing and Product teams
  
  
  
  

Preferred

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  • Experience in SMB SaaS or subscription-based products
  • Lifecycle marketing experience (email, SMS, automation)
  • Familiarity with subscription billing or checkout systems
  • Experience with Salesforce or similar platforms
  • Understanding of compliance considerations in customer communications
  
  
  
  

What Success Looks Like

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  • Customer acquisition (new subscriptions)
  • Conversion rates across the funnel (visit signup purchase)
  • Customer acquisition cost (CAC)
  • Customer lifetime value (LTV)
  • Renewal rate and self-service revenue percentage
  
  
  
  

Salary Range: $100,000 - $118,000 annually, commensurate with experience and qualifications

Information Security

Protect the data and systems of Crisis24 and its stakeholders by adhering to policies, reporting incidents and potential problems, completing regular training, and identifying opportunities for improvement.

Crisis24, A GardaWorld Company is dedicated to equal opportunity in employment. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital or parental status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable laws.