Digital Engagement Strategist

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
• If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location.For additional information on remote work at Penn State, seeNotice to Out of State Applicants.

POSITION SPECIFICS

The Penn State College of Engineering is seeking a Digital Engagement Strategist to support the development and execution of digital marketing and communications initiatives that advance and promote the strategic goals, programs, services, and people of the college.

In this hybrid role, the Digital Engagement Strategist will work with a team to contribute to the voice of the College of Engineering across digital platforms, turning complex engineering topics into compelling stories that resonate with students, alumni, faculty, and industry partners.

Responsibilities include, but are not limited to, the following:

• Create, edit, and amplify content for social media posts and newsletters

• Produce high-quality content, including short-form video, photography, and copy, that captures the engineering experience at Penn State

• Edit and proofread communications for accuracy, clarity, accessibility, and alignment with AP style and University standards

• Monitor social media accounts, amplify content that highlights the College of Engineering, and reply to messages/comments

• Balance daily posting with long-term campaign planning

• Ensure compliance with accessibility requirements and branding guidelines

• Research and translate complex subject matter into accessible, engaging content for various audiences

• Attend campus events/activities to gather content for the college's social media accounts and departmental newsletters

• Collaborate with stakeholders across the college and University to broaden our content's reach

• Collaborate with fellow marketing and communications team members to identify communication needs, target audiences, and key messaging

• Assist in developing campaign timelines, deliverables, and performance metrics

• Research and implement emerging digital trends

• Track and analyze performance metrics for the college's social media accounts and newsletters

• Provide insights and recommendations based on analytics to improve campaign performance and audience engagement

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Preferred competencies:

• Strong writing, editing, and verbal communication skills

• In-depth knowledge of social media platforms, including Instagram, LinkedIn, YouTube, and Facebook

• Proficiency in video editing for social media

• Proficiencyin marketing strategy, content creation, social media management, and public relations

• Ability to manage multiple assignments with minimal supervision

• Strong collaboration and interpersonal skills

• Experience with analytics tools, accessibility standards, and digital advertising

• Proficiencywith design tools such as Adobe Photoshop, Adobe Express, or similar creative applications for producing visual and digital marketing materials

To apply: Provide a resume and cover letter with your application.

BACKGROUND CHECKS/CLEARANCES

SALARY & BENEFITS

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

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